Jed York can salvage things if he learns these four lessons

Jed York can salvage things if he learns these four lessons

In reconsidering Jed York as he begins his heel-turn as an owner, let us put out a coaching rumor that, while it won’t happen, really should.

Lane Kiffin.

Having been thrown off the Alabama sideline before the biggest game of the season, having taken a job we know he thinks is well beneath him at Florida Atlantic, and with a past that includes a hilarious firing by overhead projector by Al Davis and a bizarre tarmac ejection at USC, he is the ideal choice for the new 49ers.

And when we say “new,” we mean the “You Don’t Dismiss The Owner” 49ers.

York’s Monday presser needed some hours for processing, as it was designed only as an act of unpleasant obligation by someone who can no longer endure the public nature of his job. He was at times combative when confronted with bear-baiting questions, he was rigid in the responses he did give, he folded the team’s glory days in with his own, left the impression that the fired Trent Baalke was a lousy communicator and the defrocked Chip Kelly was an indulgent parent to the players, and he left giving no indication that he ever wanted to do another presser ever. In fact, it would not have been surprising to learn that he would probably offer a bonus to anyone who could provide him with a justification for skipping them entirely.

Oh, and he used the word “culture” 16 times as though it had any meaning other than a vague coverall for organizational and people skills he wants others to develop while struggling to command himself.

In the end, of course, Jed will do the next presser, the one in which he introduces his new general manager and coach so as to give off the illusion that he is completely behind them both in their mutual quests to win games and get people off his back.

He knows better than to hope that will happen soon, though. Turning the S.S. Hot Mess will take a few years, which means there is more abuse for him to bear. It is his lot in public life to be the guy who is disliked in bad times and ignored in good ones. He has gone from merely uncomfortable in interview settings to downright disgusted at having to submit to them.

And he has discovered that the sound bite most used to assault his Monday performance – “You don’t dismiss the owner” – was simply a statement of fact when he was essentially asked to justify why he shouldn’t be fired by his mother. In short, the truest thing he said in the entire 20-plus minute Q-and-S (question and snap) session is the one thing for which he will be hammered most.

He has taken that knowledge that everything is potentially self-incriminating with him, and unless either Paraag Marathe, Al Guido or some other highly placed confidant can convince him otherwise, he is seriously considering and/or on the verge of becoming the owner who never speaks publicly/for the record at all.

He has enough role models now – Stan Kroenke in Los Angeles, Bill Bidwill in Arizona, Paul Allen in Seattle, Danny Snyder in Washington, the Glazer boys in Tampa to name but a few. And his Monday presser had enough aggression in it to suggest that he is prepared to take that step as soon as he completes this new hiring cycle.

He will continue to use his national media confidants for leaking and other utilitarian purposes, either directly or through intermediaries, as he seems to have concluded that it gives him the most throw-weight and the least exposure for his PR buck.

But in terms of winning over hearts and minds in the market which defines him, those days seem over. At one point he believed that winning would solve any ill, then he and Jim Harbaugh fell out spectacularly in an extended row so upsetting that neither man has mentioned the other’s name publicly since.

In other words, they hate each other’s living guts and will quietly cheer at each other’s professional and personal setbacks. That’s one for the permanent file.

And having lost that public battle in what can be considered a decisive rout, York must surely be approaching the conclusion that he is to suffer his father’s fate – ignored in the best times, mocked or blamed specifically in the worst. Only Jed gets mocked by an entire civilian air force, which is something John never had to endure.

What else makes this worse is that Jed once knew the good times – when he hired Harbaugh and enjoyed the benefits of the first two years, and when he unveiled the new stadium which is no longer praised but serves as the enduring cash cow for the entire DeBartolo/York family.

Those days are almost surely gone now, and can be salvaged only by a comprehensive self-abasement campaign in which he learns the most important lessons an owner can learn, namely:

- Credit comes to those who do not seek it. When the good times come, the best sentence to use in acknowledgement is, “They did it, not me,” because everyone gets rich when the team wins.

- Blame is best and briefest when absorbed rather than delegated. In hard times, everyone likes to hear, “I did it, not them,” and if you have to remind people that you’re still the boss anyway, so be it.

- If big media crowds upset you, develop one-on-one relationships with the ones you see most and have the greatest affinity for, if for no better reason that they get rid of that stomach acid that swells every time you walk past one of them. A journey of a thousand miles begins with a single howdy that wasn’t a requirement.

- And for God’s sake, don’t hire Lane Kiffin. You have enough problems as it is.

49ers vs. Chiefs live: Score, highlights, analysis from NFL Week 3 game

49ers vs. Chiefs live: Score, highlights, analysis from NFL Week 3 game

Third quarter, 7:58, Chiefs 35-16: Halftime appears to have cooled off the Chiefs’ offense, which just went three-and-out.

The 49ers have the ball at their own 23 after a costly block-in-the-back penalty on the punt return. If they’re going to get back in this game, now is the time.

Third quarter, 9:04, Chiefs 35-16: Marquise Goodwin is wide open, and Jimmy Garoppolo doesn’t miss, hitting him for an 11-yard touchdown pass. Robbie Gould surprisingly doinks the extra-point attempt, however.

Matt Breida injected life into the 49ers’ offense with his speed and elusiveness, busting two 21-yard runs on sweeps to the left and then the right. Garoppolo missed a wide-open Pierre Garcon on the drive, but he didn’t make the same mistake to Goodwin.

Third quarter, 11:43, Chiefs 35-10: The 49ers’ defense prevents a Chiefs touchdown drive for the first time all game, although Demetrius Harris bails them out by dropping a third-down pass.

Niners ball at their 13, and quite the hole to dig out of right now. But there’s good news for them at running back …

Third quarter, 15:00, Chiefs 35-10: Kansas City receives the opening kickoff, which sails into the end zone for a touchdown. Suffice to say that San Francisco’s defense needs to hold here.

And while Richard Sherman tries to shake off a calf injury, the 49ers make adjustments at cornerback.

Halftime, Chiefs 35-10: Robbie Gould drills a 39-yard field goal, and the 49ers’ first-half nightmare mercifully is over.

Not much else to say, although Matt Maiocco, our 49ers insider, probably did it best.

Also, here’s the latest on 49ers running back Matt Breida and cornerback Richard Sherman, who have left the game with injuries.

Second quarter, 0:34, Chiefs 35-7: Sammy Watkins jets into the end zone for a 12-yard touchdown reception, and Kansas City is firmly in control, with Patrick Mahomes making history.

Chiefs tight end Travis Kelce kept the drive going with an incredible one-handed grab to convert a third-and-9 and move his team to midfield.

Second quarter, 2:00, Chiefs 28-7: Nothing doing for the 49ers’ offense. Again.

Kansas City has the ball at its 32 and could turn this game into a laugher before halftime.

Second quarter, 3:10, Chiefs 28-7: And 49ers running back Matt Breida is walking off the field after it appeared he hyperextended his right knee. Not. Good.

Second quarter, 3:37, Chiefs 28-7: Kansas City’s offense won’t let up.

Patrick Mahomes marches the Chiefs 72 yards in eight plays in 3:35 and hits wide-open Demetrius Harris on a 13-yard touchdown pass.

Mahomes is 11-of-18 passing for 179 yards and two TDs.

The 49ers, meanwhile, need an answer -- and fast.

Second quarter, 7:12, Chiefs 21-7: The 49ers go three-and-out. Not exactly the way to respond.

Second quarter, 9:04, Chiefs 21-7: Patrick Mahomes just showed why he’s getting all the hype.

Facing third-and-goal at the 49ers' 4, Mahomes scrambles to his left, then back to his right, buying time as San Francisco defenders chase him. He then fires a dart to Chris Conley in the back corner of the end zone for another Kansas City touchdown.


This after Mahomes connected with deep balls to Travis Kelce (25 yards) and Tyreek Hill (42 yards) …

Second quarter, 12:01, Chiefs 14-7: Jimmy Garoppolo just faked the entire Chiefs defense out of their pants.

Garoppolo fakes a handoff to Alfred Morris -- who had converted a fourth-and-1 run on the previous play -- and Kansas City bites. Hard.

Jimmy G spots Kyle Juszczyk wide open down the right sideline for a 35-yard touchdown pass, and it’s a game again.

Also, cornerback Tarvarius Moore is back.

End of the first quarter, Chiefs 14-0: The 49ers will face first-and-25 when play resumes, as a Mike Person illegal block penalty pushes them back into their own territory.

San Francisco has just 47 yards and four first downs – and that won’t keep 49ers fans from pleading for Le’Veon Bell, whom the Steelers could trade, if an ESPN report proves true.

First quarter, 2:20, Chiefs 14-0: A controversial calls goes the Chiefs’ way, and they take advantage with another Kareem Hunt 1-yard touchdown run.

On the previous play, 49ers cornerback K’Waun Williams was called for pass interference in the end zone, although Patrick Mahomes’ third-and-16 pass sailed way over the receiver’s head. The 49ers, obviously, weren’t happy about the call.

The 49ers also might have an injury concern in their secondary, which already is having trouble with Mahomes and the Chiefs’ offense.

First quarter, 5:46, Chiefs 7-0: The 49ers’ offense stalls after a 26-yard Matt Breida run and a 13-yard pass from Jimmy Garoppolo to Marquise Goodwin puts San Francisco at the Kansas City 36.

Three plays later, the 49ers have to punt, and the Chiefs take the ball at their 16.

First quarter, 8:24, Chiefs 7-0: Chiefs coach Andy Reid rolls the dice on fourth-and-1 at the 49ers’ 19, running a Patrick Mahomes option play instead of attempting a field goal. Reid’s gamble works, as Mahomes plunges 2 yards for a first down.

Two plays later, Kareem Hunt strolls into the end zone for a 1-yard touchdown.

The 49ers’ defense struggled to stop screen passes on the drive, yielding 14 yards on a third-and-15 pass to Spencer Ware just before Mahomes’ fourth-down run and allowing 16 yards to Anthony Sherman to put the Chiefs at the 1.

First quarter, 13:19, 0-0: The 49ers receive the opening kickoff but go three-and-out and have to punt. The Chiefs' first drive starts at their own 43-yard line against these 49ers defensive sets.

9:37 a.m.: Matt Maiocco bumped into two 49ers fans who wrote letters to Dwight Clark before the San Francisco legend died after his battle with ALS.

9:13 a.m.: Jimmy Garoppolo and C.J. Beathard found an interesting place to play catch before the game.

8:52 a.m.: Matt Maiocco is on the field at Arrowhead Stadium, and has the latest on the 49ers' starting linebackers against the Chiefs.

8:41 a.m.: After missing the first two games of the season because of suspension, linebacker Reuben Foster will be back in action for the 49ers.

8:30 a.m.: After going through pregame warmups, 49ers wide receiver Marquise Goodwin officially is active. Safety Jaquiski Tartt and guard Joshua Garnett highlight the inactive players for the 49ers.

8:13 a.m.: 49ers wide receiver Marquise Goodwin, who has been listed as questionable all week with a quadriceps injury, is on the field in Kansas City and warming up pretty vigorously. He was seen making lots of quick cuts and running at full speed. According to Matt Maiocco, Goodwin looks good.

8:04 a.m.: As we wait for 49ers and Chiefs inactives to be announced, Matt Maiocco is on the field at Arrowhead and is providing the First Look on Facebook Live right here!

7:45 a.m.: The 49ers face a stiff test in Kansas City on Sunday. No one is hotter than Chiefs quarterback Patrick Mahomes, who has thrown 10 touchdown passes through two games, and 49ers cornerback Ahkello Witherspoon certainly will be targeted by the second-year pro. It will be up to Witherspoon to respond while coming off a shaky game against the Lions.

Linebacker Reuben Foster is back from a two-game suspension, and the dynamic playmaker should give the 49ers' defense a big boost. Foster is one of four players Matt Maiocco wants you to watch in the game at Arrowhead Stadium.

Running back Matt Breida had a breakout game last week, rumbling for 138 yards, and that briefly put the second-year pro atop the NFL's rushing leaders. Browns running back Carlos Hyde moved ahead of Breida on Thursday night. Can Breida reclaim the top spot?

49ers quarterback Jimmy Garoppolo is looking to pick up his second consecutive win after suffering his first career loss in the season opener.


This Sunday, be sure to watch 49ers Pregame Live at 9 a.m. on NBC Sports Bay Area and 49ers Postgame Live immediately after the game on NBC Sports Bay Area Plus and live streaming on the NBC Sports app. Greg Papa, Donte Whitner, Jeff Garcia, Matt Maiocco and Laura Britt will have everything you need to know from the 49ers’ home opener.

Richard Sherman questionable to return to 49ers-Chiefs with calf injury


Richard Sherman questionable to return to 49ers-Chiefs with calf injury

KANSAS CITY – Veteran cornerback Richard Sherman sat out the 49ers’ final nine defensive plays of the first half with a left calf injury.

The 49ers announced that Sherman was questionable to return, but he required assistance from two team staff members to return to the locker room at halftime with the 49ers trailing the Kansas City Chiefs 35-10.

Sherman, 30, sustained a season-ending right Achilles tear last November while with Seattle Seahawks. He also underwent surgery on his left heel to remove bone spurs.

Sherman did not practice on Wednesday due to an unspecified heel condition.

Jimmie Wards started at right cornerback on Sunday in place of Ahkello Witherspoon (ankle). Witherspoon replaced Sherman late in the first half.