The latest episode of "Family Feud" won't involve Steve Harvey or take place in a small Hollywood studio. Instead, it'll take place Sunday in Santa Clara when Green Bay Packers head coach Matt LaFleur goes up against his brother, 49ers passing game coordinator Mike LaFleur, in Sunday's NFC Championship Game at Levi's Stadium.
Matt LaFleur is very close with his brother, and even tried to bring Mike with him to Green Bay when he took the job in the offseason. For this week, however, the brotherly love is being put to the side.
"I think there's a little different vibe, I'll just leave it at that," LaFleur said Wednesday at his press conference. "I haven't really talked to him at all and it will probably be that way for the remainder of the week."
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[LISTEN: Mike LaFleur on 49ers Insider Podcast]
When the Packers flew out to the Bay in November, Matt LaFleur's wife and kids came and stayed with his brother. This time, they will not be flying out for the game.
While Matt and Mike's parents surely are in knots with son pitted against son, Matt brought some levity to what usually is an uncomfortable situation for parents.
"I know they are going to the Super Bowl one way or another," Matt LaFleur said with a chuckle. "Yeah, I think it's mixed emotions. It certainly was last time, too. Anybody that knows me, knows how much my family means to me. My brother, my parents, my wife and kids. So, it is an emotional deal, but this is not about us. This is about the Green Bay Packers vs. the San Francisco 49ers. Two great football teams, with the opportunity to go to the Super Bowl.
San Francisco 49ers
"It doesn't get any bigger than that."
The Packers face a daunting task of walking into a jam-packed Levi's as heavy underdogs and trying to punch a ticket to Super Bowl LIV.
Matt LaFleur's previous voyage to the Bay was as unpleasant as they come. The 49ers mauled the Packers from the opening snap, rolling to an easy 37-8 win. The Packers have reeled off six wins in a row since, and now have a trip to Miami in their sights.
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The Packers coach knows he will have to change almost everything from his game plan if he and Aaron Rodgers plan to get the last laugh over the 49ers.
To the victor go the spoils, a trip to the Super Bowl and Thanksgiving bragging rights at the LaFleur household.
Programming note: NBC Sports Bay Area feeds your hunger for 49ers playoff coverage with special editions of “49ers Central” all week (8 p.m. Monday, Wednesday and Friday; 6 p.m. Tuesday and Thursday)
Also tune in at 2:30 p.m. Sunday for “49ers Pregame Live,” with Laura Britt, Jeff Garcia, Donte Whitner, Ian Williams and Grant Liffmann previewing the NFC Championship Game against the Packers. That same crew will have all the postgame reaction on “49ers Postgame Live,” starting at approximately 5:30 p.m.