Giants

Giants plan to add player names to back of home jerseys in 2021 season

Giants

The Giants can simultaneously be the most recognizable and the most anonymous team in the National League. 

If he wanted to, manager Gabe Kapler could send out a lineup that would have been normal way back in 2012: Brandon Belt at first, Brandon Crawford at short, Pablo Sandoval at third, and Hunter Pence in the outfield. Back in spring training, those four shared a clubhouse with Buster Posey, too. 

At the same time, the Giants often start groups that look more like the half of a split-squad that's headed out to Glendale for the late game of a spring training doubleheader. They used 64 players last year, a National League record, and a lot of them weren't even in town long enough for fans to learn their first name. 

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In a nod to that latter issue, the organization will make a significant change to the home jerseys next season. Team president and CEO Larry Baer told the San Francisco Chronicle's Bruce Jenkins that the organization decided earlier this summer to put player names on the backs of home jerseys.

 

"Part of it is the substantial roster turnover we've had, but it's also about the way people consume games now," Baer said. "You'd like to believe everybody's sitting down in front of the TV for three hours of Kruk & Kuip, but between social media, Twitter, highlights availability, a lot of people tune in for 20 minutes and then go do something else. The game's on the screen, but they aren't necessarily paying attention. If they're a casual fan, they don't want to have to figure out if that's Alex Dickerson or Mike Yastrzemski."

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Teams are not allowed to change their jerseys during the season, so the new look won't go into effect until 2021. The current one is an homage to the team that arrived from San Francisco in 1958 and was a favorite of former owner Peter Magowan. 

It made more sense earlier this decade, but roster turnover has become a big part of the weekly routine at Oracle Park under new president Farhan Zaidi. There were a lot of misses, but that helped the Giants find Dickerson and Yastrzemski, two players who are key parts of this year's lineup and will have their long last names on their backs by this time next year.