Raiders

Super Bowl commercials revealed

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USATSI

Super Bowl commercials revealed

The Super Bowl isn't just played on the field. Just as intense is a battle off the field to win viewers' attentions.

Advertisers are paying $5 million for just 30 seconds to reach the more than 110 million people in the U.S. expected to tune in. Which ads will be the most talked about? Which ads will be the most remembered years from now, long after the Atlanta Falcons and the New England Patriots square off?

Here are 10 Super Bowl ads to watch during Sunday's broadcast on Fox.

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84 Lumber, "The Journey Begins "

First-time Super Bowl advertiser 84 Lumber seems to wade into political territory with a 90-second spot that shows a Mexican woman and her daughter traveling across Mexico on foot. The daughter collects pieces of fabric along the way. The ad appears in the first half - without the conclusion. The ending will be shown online at halftime athttp://journey84.com .

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Bud Light, "Ghost Spuds "

Bud Light is bringing back its iconic 1980s mascot, Spuds Mackenzie, sort of. The dog appears as an unsettling T-shirted ghost. The dog eggs on a Bud Light drinker to go out and join his friends rather than sit at home alone. It's the 30th anniversary of the bull terrier's first appearance in a Bud Light ad. The 90-second ad is running during the fourth quarter.

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Budweiser, "Born the Hard Way "

Anheuser-Busch's cinematic 60-second spot chronicles co-founder Adolphus Busch's journey from Germany to St. Louis in 1857. He jumps off a burning steamboat and catches a glimpse of Budweiser's iconic Clydesdales mascots before meeting fellow immigrant Eberhard Anheuser.

The second-quarter ad became topical since it was released online Tuesday, just days after President Donald Trump signed an executive order to temporarily ban refugees and nearly all citizens from seven Muslim-majority countries. Anheuser-Busch, which started working on the ad in May, says the ad isn't making a political statement.

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Honda, "Yearbooks "

https://www.youtube.com/watch?v=f06ng5cII8o

To promote Honda's CR-V vehicle, a 60-second second-quarter ad features high-school yearbook photos for nine celebrities - Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy Kimmel, Stan Lee and Robert Redford. The photos come to life and encourage people to follow their dreams, a nod to Honda's 15-year slogan "The Power of Dreams."

The photos are actual yearbook photos, but the yearbook page surrounding them were created by the agency RPA, Honda says. Some lines were ad-libbed during filming rather than scripted. For example, Carell came up with the name "Darryl" next to him.

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Mercedes-Benz, "Easy Driver "

https://www.youtube.com/watch?v=BvHFM8c7cPM

It's been a long time since 1969's "Easy Rider" brought the counterculture to the big screen.

To target baby boomers, Mercedes-Benz enlisted the Coen brothers to direct an update to the tune of Steppenwolf's "Born to be Wild." Bikers at a bar are furious that their bikes have been blocked by a car - until they realize it's Peter Fonda driving a Mercedes-Benz AMG Roadster. The 30-second ad is scheduled for the fourth quarter.

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Kia, "Hero's Journey "

https://www.youtube.com/watch?v=1dQ9a5EFZeI

Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect. Kia's 60-second third-quarter ad promotes the fuel efficiency of its 2017 Niro car.

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Mr. Clean, "Cleaner of Your Dreams "

P&G takes an unusual approach to promoting the kitchen cleaner, as the animated character Mr. Clean, introduced in 1958, gets some sex appeal. In the 30-second third-quarter ad, a woman in her kitchen gets distracted watching an animated Mr. Clean in tight white pants dance around her kitchen as he cleans.

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Squarespace, "Calling John Malkovich "

Squarespace's 30-second ad slated for the first half shows a prickly John Malkovich calling the owner of JohnMalkovich.com to yell at him because he wants the domain.

Snicker's live ad

Mars' Snickers brand is attempting a 30-second live ad during the first break in the third quarter. The ad features Adam Driver and a wild-west theme. Leading to the game, Snickers has a live stream at snickerslive.com with views and other content from the ad's set.

Snickers says it's doing plenty of rehearsals and turning to multiple satellite feeds to make sure the ad goes off without a hitch.

Raiders give Conley green light, Melifonwu 'doesn't look close at all'

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USATSI

Raiders give Conley green light, Melifonwu 'doesn't look close at all'

The Raiders have been cautious with Gareon Conley’s return from shin surgery. The cornerback’s clearance turned from red to yellow earlier in the offseason program, but finally went green in time to start the OTAs.

Last year’s first-round pick was reportedly a first-team cover man during the Raiders first OTA session on Tuesday. It was one of three open to the media.

The Raiders plan for him to be there throughout the regular season, and believe he has the makings of a No. 1 cornerback.

Head coach Jon Gruden has been excited to see the Ohio State product in action, as part of cornerback corps also featuring Rashaan Melvin and Daryl Worley.

“Yeah, it’s great to see Conley out there,” Gruden said after Tuesday’s OTA session. “We’re counting on him. We need him. But to see Rashaan Melvin and Conley and [Daryl] Worley competing is really exciting.

Conley was impressive during his first offseason program, until he hurt his shin during the team’s June 2017 minicamp. Conley barely played after that, with two games action and a handful of limited practices. He had surgery to repair his shin in Nov. 2017, and was eased back into action somewhat.

Conley doesn’t have an injury history save last year’s mishap, and could have a real impact if he remains healthy and continues to progress.

“Conley is special,” Gruden said. “He’s a top pick in this draft for a reason. I think from a confidence standpoint, he needs to get some work in out here.”

The player Oakland selected after Conley last year still hasn’t been cleared to work. Safety Obi Melifonwu wasn’t able to participate in Tuesday’s team drills, the first time this offseason offense and defense can play against each other.

The UConn product missed last season’s first half recovering from arthroscopic knee surgery, and then needed hip surgery after the season. He still isn’t ready for a return.

“It doesn’t look close at all,” Gruden said. “I’ll leave it at that. He doesn’t look close, to me, at all.”

Physical issues are problematic for a player looking to earn a role on the team. The team is stocked at safety, with Karl Joseph, Reggie Nelson and Marcus Gilchrist leading the way.

“He doesn’t look ready to roll yet,” Gruden said. “So, I don’t let anybody practice without being able to go physically. He doesn’t look like he’s 100 percent. I haven’t seen much of Obi except in the training room.”

NOTES

-- Khalil Mack was not present for the start of voluntary OTAs, as expected. The elite edge rusher has missed the entire offseason program to this point, withholding services while waiting for a big-money contract extension the the Raiders have budgeted to give him. 

-- Gruden said receiver Amari Cooper is dealing with a hamstring injury.

-- Left tackle Donald Penn is working his way back from foot surgery, and participated in individual drills on Tuesday. He was held back during team sessions, leaving David Sharpe to take first-team reps at left tackle. Breno Giacomini manned the first-team right tackle spot.

-- Rookies Kolton Miller (left tackle) and Brandon Parker (right tackle) worked with reserve units at this stage. Gruden was impressed with how both players absorbed the offense.

-- Fourth-round cornerback Nick Nelson remains out recovering from meniscus surgery. As previously reported, he’s expected back for training camp.

-- The Raiders are planning to have training camp practices against another team, but Gruden didn’t want to reveal the opponent until arrangements are finalized.

Raiders acquire 2016 second-round QB from Jets

Raiders acquire 2016 second-round QB from Jets

The Raiders added a fourth quarterback to the roster, trading a conditional 2019 seventh-round pick to the New York Jets for Christian Hackenberg.

Jets head coach Todd Bowles announced the transaction during a Tuesday meeting with local media.

Hackenberg joins a quarterback room that already contains starter Derek Carr and reserves EJ Manuel and Connor Cook.

Hackenberg was a second-round draft choice in 2016, but never played a regular-season NFL snap. He dressed for just five games.

He’ll be competing for a roster spot in Oakland, as the Raiders will keep a maximum of three quarterbacks.

The Jets were clearly looking for new signal callers this offseason and got them, signing Teddy Bridgewater in free agency before drafting USC’s Sam Darnold third overall in the NFL draft.

Hackenberg took a thinly veiled shot at the Jets Tuesday morning, questioning why a throwing motion overhauled by private coaches wasn't done earlier by the Jets. He was traded later that day

Hackenberg was taken two rounds before Cook in the 2016 draft – the Raiders traded up to get Cook in the fourth -- and both guys have failed to find footing on an NFL roster. Cook has been the No. 3 quarterback in two professional seasons, save an emergency playoff start in the 2016 season.

Manuel is older, though fared well in limited action last year.

Hackenberg has plenty of arm strength but has struggled with accuracy, and couldn’t secure the Jets’ starting spot that was most always up for grabs.

"I'm 23 and I got a lot of ball ahead of me," Hackenberg said Tuesday per the New York Daily News. "Hell, my career hasn't even started yet. So I'm excited about what the future holds."

News of the trade broke after Raiders head coach Jon Gruden’s Tuesday media session, meaning he was not immediately available to comment on the transaction.