The NHL is an old-school sports league.
Injuries aren't fully disclosed, and players don't usually draw attention to themselves off the ice.
Personality isn't on display in the NHL like it is in the NBA, a league that thrives on off-the-court drama and comments.
But Sharks forward Evander Kane is pushing for that to change in his sport, and he's already seeing some positive movement.
"I think it's important," Kane said while taking part in the NHL Player Gaming Challenge. "I think the reason we're starting to understand the importance of it is because we're seeing other leagues and other players do it a lot more, and the success that's transpiring in those leagues with engaging with their fans and showing that personality, so I think it's a great way to promote the game and get our faces out there a little bit more because at the end of the day, that's what sells the game of hockey, is the players.
"And you look at any other sport, it's no different. So for us, I think it's great we're starting that process of wanting to showcase our personality because at the end of the day, it's also up to us as players to want to do things like this and be part of different events and causes outside of hockey, so I think it's great."
Kane made the comment while playing Anaheim Ducks defenseman Cam Fowler in EA Sports NHL 20 on Saturday.
Kane's 11th NHL season is on hold while the world deals with the global coronavirus (COVID-19) pandemic.
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When the NHL does return, they likely won't have trouble attracting fans because everyone misses sports so much.
But Kane is right. The NHL is an incredibly fun sport to watch, and a good way to draw new fans is by showing off the personalities of the sport's stars.