NBC Sports Bay Area and NBC Sports California are about to get a whole new look.
The home of Authentic Bay Area Sports will unveil its new state-of-the-art studio Saturday at 6:30 p.m. with "Sharks Pregame Live."
The sleek 2,270 square-foot studio boasts an interactive demo area and multiple anchor and reporter positions designed for movement and flexibility.
“Our new studios will provide our anchors, analysts and insiders the ability to provide the region’s most comprehensive, informative and entertaining sports coverage across multiple platforms,” NBC Sports Bay Area and NBC Sports California Senior Vice President and General Manager Matt Murphy said in a statement. "We’ve created a world-class facility that is designed for innovation and the creation of compelling content for local sports fans.”
Every part of the studio can be used as a broadcast location, thanks to the litany of large displays integrated into its architecture, and a sleek LED display running the length of the studio forms the backdrop for the main anchor area. Located at the network's headquarters at 360 3rd Street in San Francisco, the studio includes 120 LED tiles in all: 75 are in the walls, and 45 are on the demo area's floor.
The studio, which was designed as part of a partnership between NBC Sports and the design group at Jack Morton Worldwide, primarily will serve as the main set for Warriors, Giants and 49ers pregame and postgame shows, as well as news updates, press conferences, breaking news and magazine shows.
A secondary studio will debut with "Sharks Pregame Live" on Oct. 16 at 7 p.m., and it primarily will host NBC Sports California's pre- and postgame shows, news updates, press conferences and breaking news.