Peter Guber auctioning Warriors' 2015 championship ring for coronavirus relief

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Desperate times call for desperate measures.

The Warriors' 2015 NBA championship was 40 years in the making. It fulfilled the promise Joe Lacob and Peter Guber made when they purchased the team in 2010.

Almost exactly one decade later, there is no basketball to speak of. The NBA season is indefinitely paused due to the global coronavirus (COVID-19) pandemic, and it remains to be seen if there will be a champion crowned in 2020.

That means its quite possible there won't be any flashy championship rings distributed anytime soon. Well, except for the one Guber got in 2015.

That's right. As part of a fundraising effort in partnership with Fanatics, the Warriors' co-executive chairman is putting his 2015 NBA Championship ring up for auction.

"I know how much need there is in this country," Guber said in announcing the auction, "and how many people are suffering. And people I know. That's why it's important to me. Friends, business associates and people I don't know, that I know their pain. And I want to help them."

Guber's commitment is part of the #AllInChallenge, which aims to raise tens of millions of dollars for coronavirus relief, and he nominated two former Los Angeles sports stars -- Luc Robitaille and Adrian Gonzalez -- to keep the challenge going.

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Guber explained that the 2015 ring has a special place in his heart, but he knows it will be of more use once auctioned. The bidding starts at $50,000, and 100 percent of the proceeds will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.

For more information about Guber's 2015 championship ring and the auction, click here.

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