Steph Curry joined elite company on Monday morning. With the announcement that the Warriors superstar will have his own Curry Brand under Under Armour, Curry joins the likes of Michael Jordan and Dwyane Wade. But Curry wants to use his brand in other ways compared to past icons.
"We are trying to plant our flag and just live out the purpose we are setting out to do with everything that we do and that for when it comes to product, when it comes to marketing, when it comes to our community give-back and our initiatives, all those things will be true to who I am and true to anybody that wants to participate and change the game for good," Curry told Sports Illustrated's Jarrel Harris.
A big emphasis for Curry in his new Under Armour brand is giving back. He told Harris that his team is starting by investing $1 million in their four Ps: People, programs, products and places. Another way that Curry would like to give back is by helping HBCUs -- Historically Black Colleges and Universities.
Curry announced in August 2019 that he would financially support Howard University's golf teams for the next six seasons. The two-time NBA MVP is an avid golfer, and the Curry Brand will extend out to more than just basketball.
"I hope so," Curry said when asked if the Curry Brand will be in more HBCUs. "That was, and still is, an amazing journey we are still on. We established the golf program at Howard for both the men’s and women’s side so opportunities like when we are growing the game or we are supporting participation and creating a North Star with other sports outside of basketball."
Curry called the Curry Brand an "open-ended road map." The brand will feature footwear and apparel across multiple categories, like basketball, golf and running. Curry said his team will start with basketball and then branch out, while noting how important playing multiple sports was in his rise as an athlete. He also said he hopes to sign other professional athletes to the brand.
"That is the long-term vision to be able to pass the torch off to people that are likeminded and put their name behind something good and do good in the community and be a part of overall impact and thinking outside of themselves," Curry said.