‘The Town' jersey reaches Warriors franchise record in sales

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Since the first line of 'The Town' merchandise went on sale in early November, the apparel has accounted for 34 percent of all sales at Warriors.com and 31 percent at team store locations around the Bay Area, the team announced on Thursday.

Golden State debuted the new jersey for their game against the Pelicans on Saturday, Nov. 25.

On that day (two days after Thanksgiving), 'The Town' gear represented 67 percent of all online sales.

[REWIND: Curry tops 'Cyber Monday' jersey sales across NBA]

The Warriors saw a 179 percent year-over-year increase in merchandise sales over the Black Friday/Cyber Monday weekend.

Back in September, the Warriors unveiled their new alternate uniform -- which honors the city of Oakland.

“There is something special about Oakland,” Warriors CMO Chip Bowers told The Athletic's Marcus Thompson. “The grit, I love it. I love the people. I love the pride that people have. I love the soul of Oakland...

"We felt like the fandom and what people wear on their chest is really important and represents who they are and what they believe in. And we want people in the East Bay and Oakland to feel proud, and Warriors fans in general, about our time and our heritage in Oakland.”

It appears the next time the Warriors will wear 'The Town' jersey is Saturday, Dec. 23 against the Nuggets.

Drew Shiller is the co-host of Warriors Outsiders. Follow him on Twitter @DrewShiller

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