Warriors team president Rick Welts went to Croatia for vacation in the summer of 2018.
Wearing a Warriors hat in a restaurant resulted in a waiter saying, "Curry, yeah!" Welts recently explained to Daniel Brown of The Athletic.
Soon thereafter, other employees began to believe they were in the presence of Warriors owner Joe Lacob.
“He just started screaming to his co-workers there, ‘Joe Lacob! Joe Lacob! Joe Jacob!' " Welts told Brown. “I was waving, ‘No, no, no!’ but I gave up.
"So, I impersonated Joe Lacob — and got really good service from this really tiny restaurant in Croatia.”
Now that is a savvy play from a seasoned veteran.
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Welts has helped turn the Warriors into a global brand, which is why the franchise elected not to change its name to the San Francisco Warriors when they relocated from Oakland to Chase Center.
"What's happened in the interim is the Warriors, with the success we've had on the floor, have now become the team that everyone knows around the world," Welts told Warriors radio voice Tim Roye in April 2017. "More Steph Curry jerseys are sold around the world than any other player in the NBA. More Warriors merchandise than any other team in the NBA.
"So now, I think we've done a 100 percent reversal, saying, 'You know, we have a lot of equity in this Golden State name and it really means something around the world.' "
And that includes Croatia.