Making of a Logo: The Bruins Bring Back the Bear

Making of a Logo: The Bruins Bring Back the Bear

A logo choice can tie the past to the present.  In 1976 the Bruins bring the bear back to their sweaters, this time in an accent role.

A Bruin head is featured on the yoke, with the dawn of another great Boston defenseman on the horizon. In 1979 Ray Bourque is picked 8th by the Bruins. He goes on to win five Norris Trophies. 

But Bourque begins his career donning the number of another franchise great, Phil Esposito. It’s not until the day of Espo’s number retirement ceremony that a plan is hatched.

Bourque skates to center ice and removes his sweater, revealing his new number: 77.

He tells Esposito: “This should’ve never been anybody’s but yours.”  In this moment, with the Bruin looking on from his shoulder, Ray Bourque makes a connection with a legend of the past.

NHL rumors: Bruins among teams "believed to be interested" in Wayne Simmonds

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NHL rumors: Bruins among teams "believed to be interested" in Wayne Simmonds

The Boston Bruins are on a 10-game point streak and have won five consecutive games, leading many people to believe this team is a legitimate Stanley Cup contender.

The B's have a solid roster from top to bottom, but adding a little more scoring punch -- particularly with leading goal scorer David Pastrnak out of the lineup with a thumb injury -- would be a smart play by general manager Don Sweeney ahead of the Feb. 25 NHL trade deadline.

One player who could be on the move is Philadelphia Flyers forward Wayne Simmonds, and according to TSN's Frank Seravalli, the Bruins are among the teams "believed to be interested."

The Tampa Bay Lightning, Winnipeg Jets, Nashville Predators and Boston Bruins are believed to be interested. The Scarborough, Ont., native would also be a prime fit with the hometown Toronto Maple Leafs, though GM Kyle Dubas is on record as not being wild about rental additions.

Simmonds is 30 years old and plays a physical style of hockey. It's the kind Bruins fans love, but it also is one that prevents players from aging gracefully. He's eligible to be an unrestricted free agent this summer, so he'd only be a rental for the Bruins unless they had any interest in re-signing him. 

He's not having a particularly good season offensively. Simmons has tallied 27 points (16 goals, 11 assists) in 59 games, and his scoring total is likely to decrease for the third consecutive season. The 46 points he posted last season were his lowest total in a non-lockout campaign since 2011.

The Bruins would be smart to look elsewhere for scoring depth on the wings. Boston's best assets should be saved for a legitimate top-six forward who could take some of the offensive burden away from Pastrnak, Brad Marchand and Patrice Bergeron in the playoffs.

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#HaggBag: Clock ticking for Bruins at NHL trade deadline

#HaggBag: Clock ticking for Bruins at NHL trade deadline

The Feb. 25 NHL trade deadline is quickly coming upon us and that means the Bruins will ultimately have to decide quickly how much they’re going to invest this season. Making it all the more difficult is the fact that the Bruins are playing some of their best hockey of the season with a five-game winning streak, including going 3-0-0 since David Pastrnak went down with an injury.

They've also pushed past the Maple Leafs into second place in the Atlantic Division for the first time in a long time and have a good chance to actually advance in the postseason if they stay in that spot. So what will the Bruins do whether it’s a big splash or a little splash?

My readers and followers have plenty of ideas. As always these are real tweets to my Twitter account, real messages to my NBCS Facebook page and real messages to my email account. 

Now, on to the bag:

#HaggBag Do you think the Bruins stand pat at the deadline, considering the big players available at the deadline are going to cost a lot in assets and that player will potentially walk on July 1st? That player walking in free agency will be the final straw in trusting Sweeney!

--Alissa the Twitch Mermaid (@NerdMetalChic4)

JH: Hi Alissa. I don’t think the Bruins will stand pat at the deadline. It may they just go out and get a third-line center to finally stabilize a line that’s been in flux all season with Joakim Nordstrom, David Backes and a bevy of centers being rearranged like deck chairs on the Titanic. A strong veteran third-line center, such as Riley Nash the past couple of seasons, could be exactly what is needed to bring a little more depth and offensive punch to the lineup and they would not have to completely overpay for a player like that on the trade market.

Now, the top-6 winger who can score goals is going to be more costly and a bigger risk for the Bruins general manager. That will be where Don Sweeney ultimately has to decide whether it’s worth going after a player like Wayne Simmons, Artemi Panarin, Michael Ferland or Kevin Hayes, and losing whatever assets are dealt away for naught should that player walk away.

Do I think they should make that move? Sure, as long as it’s a conditional first-round pick with the condition being that the player ends up re-signing with the Bruins. Otherwise, a second-round pick and a prospect wouldn’t be the biggest price to pay

Do you see the Bruins pulling a big name player at the trade deadline? Or do you think whatever move they make will be on a smaller scale? #HaggBag

--Chris Milone (@Cjmilone)

JH: As I said above, I think they will make a move. But given that they shelled out a first-round pick for Rick Nash last season, given the supply of what are largely rentals that seem to be available and given how things stack up in the East, I’d be very surprised if the Bruins engineer a blockbuster. Especially if Danton Heinen continues to play like a man possessed while skating on the right wing with Patrice Bergeron and Brad Marchand. He’s shown he can do it before and if he can be a solid third wheel with those two, and David Pastrnak does come back healthy this season, there is a pathway where the Bruins might be able to get by without shelling out massive assets for a top-6 goal-scorer.

So, perhaps it’s a move to get an upgrade on the third line and also a top-6 winger if the price is right for the Black and Gold. Certainly, if they have any doubts about how Pastrnak is going to return when he does come back from the left thumb injury, then it does make it a little bit more important to get a top-6 guy who can score. I just think that the Bruins owe it to core guys Bergeron, Marchand, Pastrnak, Zdeno Chara, David Krejci and Tuukka Rask, among others, to invest at the deadline and at least give the team a fighting chance in a postseason they’re clearly going to competing in.

How have Zboril & Senshyn been playing for Providence? Do you see them as future NHLer’s? Hard to believe we could have a Thomas Chabot & Mathew Barzal instead of those 2 players.

--Neal MacDonald (@MacDonaldNeal)

JH: It’s really in question how Jakub Zboril and Zach Senyshyn are going to pan out in the NHL and it’s clear that at least Senyshyn was a mistake given Chabot, Matthew Barzal, Kyle Connor and Brock Boeser went right after that pick. I can understand the Zboril selection given that the Bruins needed a D-man and he was the consensus next player available after Ivan Provorov, Zach Werenski and Noah Hanifin were taken earlier in the first round.

But Senyshyn was an off the board pick when there were many better players still available in a deep draft and the Bruins wouldn’t be out looking for a top-6 winger right now or a third-line center if they had taken at least one of those players. So the 2015 draft is now most definitely hurting the Bruins and it really tells the story that neither of those players could really help the B’s when injuries hit them this season. It’s an old story given how much it’s been talked about, but the Bruins passing on Barzal three times in a row is one that’s going to sting for a while.


What are the chances we don’t go after Mark Stone or another big name and instead wait for them to go to free agency? I don’t think Wayne Simmonds would be a good fit because of his age and wear and tear. 

On a side note, everyone talks about offer sheets...if Kasperi Kapanen goes to market, why not offer sheet him? Right shot, right wing, can score and has speed. Also, I think it would be in Columbus’s best interest to trade Panarin to get assets and then offer sheet someone like Patrik Laine. Your thoughts?


JH: Offer sheets just don’t happen in the NHL. Look at the track record of GMs that do them and then what happens to them after they inevitably lose their job as a general manager. It’s ridiculous that GMs refuse to use a tool available to them in the CBA, but the inflationary nature of them makes “offer sheet” a really dirty word around the league.

I do think it makes a lot more sense for the Bruins to chase after Mark Stone or Artemi Panarin after the season rather than shell out assets for a few months of their services. That’s why Simmonds might actually make sense given that he’s having just an “okay” season and his price might not be through the roof once it comes down to the deadline. There’s also a real problem with so many so-so teams hitting winning streaks so close to the deadline and perhaps taking some of the more desirable players off the trade market just a few weeks away from the trades flying around.

If I were the Bruins, I might go the rental route this season for a lesser price and then make a big move for a winger this summer once free agency opens.

Joe...I might be on an island on this one but I think don cherry needs to keep his "get off my lawn" opinions on the Carolina Hurricanes postgame celebrations and understand to lighten up. We ain't living in the past. Thoughts? #HaggBag

--matthew wilson (@mattframingham)

JH: I agree. Carolina is a non-traditional hockey market where there are big-time challenges drawing and keeping a loyal fan base. So, anything that can generate excitement and bring enthusiasm to Carolina about their hockey team is okay with me. Is it a little rah-rah and more appropriate for a college team than a pro setting? Probably. But the Hurricanes fans also tailgate outside the arena like it’s a college football Saturday, so that kind of goes along with the general vibe down there. It doesn’t bother me at all, though. I think it’s harmless fun even if it’s not something I can ever see the Bruins doing.

Don Cherry and Brian Burke are purists though, and probably see the celebration as disrespectful to the game in some way. I respect where they’re coming from even if I disagree. Let them try to sell tickets in Carolina and then maybe their tune would change a little bit, however.  

What’s a movie you always have to watch when it’s on TV?

--John Galvani (@John_G_88

JH: Right now it’s Spiderman: Homecoming, which is on all the time. Or any of the Marvel movies, really. Movies like Almost Famous, Back to the Future, Karate Kid and any of the Rocky movies always draw me in. When I was a kid it was The Last Dragon, Breakin’ 2: Electric Boogaloo, Weird Science, Clash of the Titans or the Natural. And, of course, any of the Star Wars movies. That goes without saying.

Hey Joe,

Longtime follower from the Great White North! With the recent team success, does this deter trader Don from making a splash at the deadline. Can he afford to give up another first round pick in 2019? 


JH: I don’t think he wants to give up a 2019 first-round pick unless he’s doing it for a player who's going to stick with the Bruins for a while. He gave up the 2018 first-rounder for Rick Nash with the intent to sign him after last season until the concussion issues cropped up and forced him to retire. Perhaps there will be another arrangement like that with another rental player acquisition this season, so my suggestion would be offering a conditional first-rounder with it being contingent on the player re-signing with the Bruins. I think that’s fair from a Bruins perspective, but who knows if it would interest a team that’s looking for a first-rounder for their rental player? The one thing I would hope the Bruins will keep in mind is this: Will the moves we make at the deadline actually make Boston better than, or at least able to beat, the Tampa Bay Lightning and the Toronto Maple Leafs in the Atlantic Division bracket?

It’s going to take quite a bit for the Bruins to vault ahead of Tampa in the talent category. They should be clear-eyed about that.

What percent chance do you give the Bruins of winning the Stanley Cup this season? And considering that number, do you think it’s worth making a big trade for a point per game player who might not be here very long? Because I don’t. #HaggBag

--Lucas (@sponge_ruiner)

JH: As currently constituted I’d give them about a 10-percent chance of winning the Cup. If they went out and got Artemi Panarin or Wayne Simmonds, I might bump it up to a 20-percent chance. Still, all of that can change depending on injuries in the playoffs or a hot goaltender, or any number of things. The bottom line is that the Bruins are a playoff team with a core group that’s won a Cup before and certainly deserves some kind of help added to the roster at the trade deadline. Does it need to be the top player available for a boatload of assets? No, it absolutely doesn’t. And it doesn’t have to be a massive trade either.

Still, the Bruins should go out and get a couple of forwards based on what we’ve seen from this roster all season, and based on the uncertainty of the Pastrnak injury. Remember when the B’s went out and got Drew Stafford for next-to-nothing a couple of years ago and he turned out to be a half-decent player for them? Something like that might be okay for the top-6 winger as insurance in case Pastrnak’s thumb doesn’t heal fast enough or if Jake DeBrusk and Heinen again start to struggle after this recent hot streak.

Who would you like to see cast as the next Batman, Joe? DC seems to be gaining momentum with the successes of Wonder Woman & Aquaman. Need a good long term casting for the next Dark Knight

--Dana C. Nielsen (@DCN829)

JH: I actually would be okay with Jon Hamm, who I have heard rumors about for the Bruce Wayne/Batman role. They still want somebody with that classic lantern jaw look and I think it should still be an aging Batman in the current incarnation of the DCEU. So that would be my choice. But there are a million different directions they could go with the role and have it be successful now that Zack Snyder is no longer a part of things. He was the problem rather than Ben Affleck, Henry Cavill or any of the other things be looked at as problems with the first batch of their movies. It was the self-serious tone of those movies while really making the heroes kind of unlikable. That was a huge problem and was so opposite the fun and celebration of the characters in the MCU.

Well, that’s it for the bag this week. See you next week!

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