Celtics

Kyrie Irving's vegan venture: Celtics star featured in Beyond Meat ad

Kyrie Irving's vegan venture: Celtics star featured in Beyond Meat ad

Kyrie Irving may have occasional beef with his Boston Celtics teammates, but he's sworn it out of his diet.

The Boston Celtics guard is starring in a new ad campaign for Beyond Meat, a health food company that produces plant-based meat substitutes. The company's investors include several notable current and former athletes, including Shaquille O'Neal, Chris Paul, DeAndre Hopkins, Victor Oladipo, Lindsey Vonn, DeAndre Jordan and Harrison Barnes.

But Irving is the face of the company's digital campaign, starring in a one-minute ad for Beyond Meat that launched Wednesday.

Irving admitted at the beginning of the 2017-18 season he had switched to a vegan diet that made his body feel "amazing." In a recent interview with The Los Angeles Times' LZ Granderson, Irving said Beyond Meats started sending him samples after he went public with his diet switch.

"I was noticing that I wasn’t able to recover as fast after games and workouts,” Irving told Granderson. “I did a lot of research and learned that my diet could be a factor.

"It was good timing as I was struggling to find quality plant-based foods that still had a lot of flavor."

The 26-year-old apparently was sold on the product and is now spreading the gospel: He often rocks a hat featuring Beyond Meat's caped steer logo during pre- and postgame interviews.

Now, Irving is the centerpiece of Beyond Meat's "Go Beyond" campaign, the company's first substantial ad campaign since it launched in 2009, per AdAge.

Celtics fans may prefer Irving talks in commercials instead of on ESPN; the All-Star guard gave a candid assessment of the Celtics' chemistry issues in an interview with Rachel Nichols that ran Wednesday.

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Enes Kanter endorses former teammate, Rudy Gobert, for NBA All-Star Game

Enes Kanter endorses former teammate, Rudy Gobert, for NBA All-Star Game

Enes Kanter has been nothing but supportive of his Boston Celtics teammates since joining the squad this summer.

Whether it's been mentoring Tacko Fall or advocating for his young teammates Jaylen Brown and Jayson Tatum to make the All-Star Game, Kanter has had an impact on the C's

And evidently, Kanter's support even extends to former teammates..

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On Saturday night, Kanter took to Twitter to implore NBA coaches to pick Rudy Gobert for the 2020 NBA All-Star Game. Kanter and Gobert were teammates for a season and a half together with the Utah Jazz before Kanter was traded to the Oklahoma City Thunder.

Gobert's performance against the Dallas Mavericks prompted Kanter's tweet. In the Saturday contest, Gobert totaled 22 points, 17 boards, and five blocks, including a game-winning one at the end of regulation.

Despite his defensive prowess, Gobert has never made an All-Star appearance. He has two Defensive Player of the Year awards and two All-NBA nods, but the All-Star appearance has eluded him.

Given that Gobert is averaging 15.6 points, 14.5 rebounds, 2.0 blocks per game, and is shooting 68.3 percent from the field, it probably should be his year to make it. We'll see if Kanter's tweet has any influence on the minds of the coaches voting for All-Star reserves.

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How Tremont Waters, Romeo Langford fared for Red Claws vs. Westchester Knicks

How Tremont Waters, Romeo Langford fared for Red Claws vs. Westchester Knicks

The Maine Red Claws came into the Westchester County Center Saturday night looking to extend their win streak to three. No strangers to furious late-game rallies of late, Maine got another such scare just when things were looking comfy. 

The Westchester Knicks seized control in the fourth quarter, using a 14-2 run to take a 97-94 lead with six minutes to go. But that momentum was short-lived. Sparked by a three-pointer from 2019 second-round pick Tremont Waters, the Claws closed the game out on a 16-6 run to give them their 10th win in 11 games.

Here's a look at Waters and 2019 first-round pick Romeo Langford’s best highlights, and their final stat lines.

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TREMONT WATERS

As usual, the rookie from LSU — who grew up in New Haven, just an hour north of the Knicks’ arena in White Plains, N.Y. — was one of Maine’s steadiest. With an effective field goal percentage of 63 and a 2-to-1 assist-to-turnover ratio, he took command when the Claws needed him most. He finished with 21 points and six rebounds, all of them defensive.

ROMEO LANGFORD

It wasn’t a pretty night for Langford, who started the evening 2 for 10 from the floor and finished 33 percent shooting for 14 points. But despite the lack of stat sheet appeal, he was a team-high plus-14 in 33 minutes.

After Waters, the two most productive nights belonged to Yante Maten and Kaiser Gates. Maten, the former SEC Player of the Year at Georgia, was 8 for 12 from the floor for a team-high 23 points and nine rebounds despite being a team-worst minus-6. Gates was 3 for 8 from three-point range and a plus-10, finishing with 15 points and six rebounds.

The Red Claws are now 8-1 in January, good enough for second in the G League’s Eastern Conference. Optimism continues to bloom with this young but talented roster.

Don't miss NBC Sports Boston's coverage of Celtics-Pelicans, which begins Sunday at 5:30 p.m. with Celtics Pregame Live. You can also stream on the MyTeams App.