Jayson Tatum's new Nike commercial includes a special family connection.
The Boston Celtics star and his young son, Deuce, team up to fight crime in the latest basketball advertisement from the apparel giant.
Tatum and Deuce -- equipped with the new Air Max 97 basketball sneaker releasing June 15 -- save the Celtics forward's hometown of St. Louis in a commercial named "Defend the Arch."
Check out the 30-second ad in the tweet below:
https://twitter.com/Jay_tatum0/status/1138512331724529664
Foot Locker tweeted movie poster-looking photo of the commercial.
Commercials aren't new for Tatum. He was in Kyrie Irving's Nike ad in 2017, and he also has done television ads for Honey Dew Donuts.
It's all part of being a rising star on a historic NBA franchise.
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