The Patriots successful "Drive For Five" has become the "Blitz For Six."
ESPN's Darren Rovell reported the team last week - just days after winning their fifth Super Bowl title - filed to trademark the "Blitz For Six" phrase as the focus now turns to winning a sixth title next season.
JUST IN: New England Patriots file for trademark to "No Days Off" & "Blitz For Six" https://t.co/HAJPA1UTlN— Darren Rovell (@darrenrovell) February 12, 2017
Rovell reported that the Patriots have been aggressive in trademarking some of their signature phrases and mottos. They also filed a trademark for "No Days Off," an expression Bill Belichick led the crowd in chanting at the team's victory parade last week in Boston. "Ignore The Noise" is another Belichick favorite they filed to trademark the week before the Super Bowl. The "Do Your Job" mantra from their fourth Super Bowl championship was trademarked earlier.
And with the past, and perhaps the future, in mind, team owner Robert Kraft's parent company recently filed trademarks for "19-0" and "Perfect Season" - two goals that were famously undone by the New York Giants' victory over the Pats in Super Bowl XLII.
There's always next year.