Love 'em or hate 'em, the New England Patriots garner the attention of the masses.
That was evident during last year's AFC Championship game vs. the Kansas City Chiefs, when an average crowd of 53.9 million people tuned in to watch the Patriots win in an overtime thriller and advance to Super Bowl 53.
To put that into perspective, this year's late-window matchup between the Green Bay Packers and San Francisco 49ers drew only 42.7 million viewers, per Austin Karp of Sports Business Daily.
Of course, much of that discrepancy has to do with Pats-Chiefs being far more competitive than Packers-Niners. Plenty of viewers likely tuned out of the latter matchup when San Francisco led Green Bay 27-0 at halftime.
Even so, it just goes to show how much more attention is paid to the NFL playoffs when Tom Brady, Bill Belichick, and the rest of New England is involved. This year's AFC Championship featuring the Tennessee Titans and Kansas City Chiefs marked the first without the Patriots since 2011, and it was the smallest audience (41.1 million) for an AFC title game in 11 years.
In comparison, the early game in 2019 (Los Angeles Rams vs. New Orleans Saints) averaged roughly 44 million.
The Chiefs and 49ers will meet in Miami for Super Bowl 54. It'll be interesting to see how those ratings compare to last year's Patriots-Rams matchup.