Patriots

One study shows Patriots have second-best fans in the NFL

One study shows Patriots have second-best fans in the NFL

Patriots fans aren't tired of winning, and it shows. 

According to one study, the Patriots have the second-best fan base in the NFL. Emory University business professor Michael Lewis conducts the report annually, and has listed the Patriots as No. 2 for the past two years. Lewis's model takes into account fan equity — home box office revenue — social equity and road equity. The study measures social media engagement and revenue as well as home and road attendance. 

In the top tier with the Dallas Cowboys (1) and Patriots are the Pittsburgh Steelers, New York Giants and Philadelphia Eagles. 

Notably, the Pats have some recent history with two of the bottom-feeder fan bases. New England beat the Kansas City Chiefs — the 31st-best fan base — in the AFC Championship. This might be surprising because of Arrowhead Stadium's reputation for being raucous, and Lewis predicts the Chiefs are in a solid position to improve in the rankings: 

"The problem is that the Chiefs lack pricing power and do not have much of a social following (I use Twitter)," the study said. "However, the Chiefs and Browns are probably the best positioned teams to make moves up the charts the next few years."

Also, the Los Angeles Rams — whom the Patriots bested in last year's Super Bowl — rank dead last among fan bases. The recent move from St. Louis and abundance of teams in the area certainly plays a part in the poor following, but Jared Goff and the Rams certainly could've used a few more cheers last February. 

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Tom Brady wields machete while riding horse to 'Old Town Road' song in new Twitter video

Tom Brady wields machete while riding horse to 'Old Town Road' song in new Twitter video

The Lil Nas X song "Old Town Road" is one of the biggest music hits of the year, and it made an appearance in Tom Brady's latest social media video.

The New England Patriots quarterback posted a video to Twitter (and his Instagram story) on Thursday of him riding a horse while the popular song plays in the background.

If you were wondering if the tool in Brady's right hand was a machete, you were right.

Brady is on vacation with his family enjoying some valuable personal time before Patriots training camp begins next week at Gillette Stadium. 

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Young Guns

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The six-time Super Bowl champion will turn 42 on Aug. 3, but his passion for the game remains as strong as it's ever been.

UPDATE (1:45 p.m. ET): Is a Brady-themed "Old Town Road" remix in the cards??

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Did Julian Edelman get these Patriots, Lion King animal comparisons right?

Did Julian Edelman get these Patriots, Lion King animal comparisons right?

We'll be honest: There's not much happening in the NFL world right now.

That may explain why Julian Edelman went on social media Thursday and, in an apparent promotion for Disney's reboot of The Lion King, recast several New England Patriots players (and his coach) as animals.

Let's break it down, shall we?

Tom Brady: Goat
This one's a layup. Bonus points for the eye black.

Edelman: Squirrel
Edelman has long said his favorite nickname is "The Squirrel," so this is another obvious one.

Matthew Slater: Cheetah
An older, wiser animal also would have worked here, but New England's special teams ace does have blazing speed. And those glasses are a nice touch.

James White: Rabbit
This one fits pretty well, as the shifty running back is similarly hard to catch.

Dont'a Hightower: Rhino
The Patriots linebacker certainly has the strength of a rhino, but we'd like to think he's a bit more fleet of foot. 

Bill Belichick: The Owl
Belichick's wisdom makes him a natural choice for the owl, although opponents might peg the Patriots head coach as Scar instead.

There you have it. Overall, not a bad effort from Edelman ... and Hightower and White seem to agree.

If you’re looking for actual football news, you only have to wait one more week, as Patriots training camp begins July 25 at Gillette Stadium.

Click here to download the new MyTeams App by NBC Sports! Receive comprehensive coverage of your teams and stream the Celtics easily on your device.