Let the Super Bowl trash talk begin.

During the Patriots' sendoff rally Sunday at Gillette Stadium, safety Patrick Chung gave the Rams some bulletin board material when he said the Pats were "gonna go out there and kick their [expletive], baby!"

The message was received over at the Rams' rally, where ex-Patriots wide receiver Brandin Cooks responded to Chung's proclamation.

"Hey, Chung. We heard you talking that talk back there in Foxborough," Cooks said. "Let's get this straight."

The Patriots don't typically give their opponent any bulletin board material, so Bill Belichick may not have been as amped about Chung's comments as the 35,000 Patriots fans in attendance. Still, the exchange between Chung and Cooks undoubtedly was an entertaining way to get the week leading up to Super Bowl Sunday started.

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