Robert Kraft is joining the All-In Challenge -- and re-opening some old wounds in the process.

The New England Patriots owner is the latest public figure to auction off a prized possession and/or unique experience, with all proceeds going toward charities involved in providing COVID-19 relief during the coronavirus pandemic.

Kraft's donation? His personal Super Bowl LI ring, which the highest bidder will receive from Kraft himself after flying to New England on the Patriots owner's private plane.

We all know what happened in Super Bowl LI, of course.

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"What could I do that would be special? I’ve been thinking about it for weeks," Kraft said. "I finally thought about our experience in Super Bowl LI, against the Atlanta Falcons. We were down 28-3 (in the third quarter) and had 99.6 percent (odds) to lose. And we came back and we won.

"And I thought about what is going on at this time, and wanted to give something of extreme value in support of our health-care workers. So I thought it would be good to give this ring, our fifth Super Bowl win, because it showed how we came back."

The bidding started at $75,000 and shot up to $330,000 as of Monday morning, so this is a great gesture by Kraft to aid in COVID-19 relief efforts.

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It also allowed the internet yet another opportunity to make fun of the Falcons (and team owner Arthur Blank) for blowing a 28-3 lead.

Fanatics Chairman and Philadelphia 76ers co-owner Michael Rubin, meanwhile, joined those making the other inevitable joke about Russian president Vladimir Putin, who allegedly stole Kraft's Super Bowl XXXIX ring back in 2005.

Fortunately for Kraft, the Patriots owner has rings to spare thanks to his team's six championships since 2001. So, why not put one of those rings up for charity -- and bask in a legendary accomplishment in the process?