The Tom Brady bump: ‘The Match' makes history with huge TV ratings

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Tom Brady has edged Michael Jordan, it appears.

Sunday's "The Match: Champions for Charity" golf match pitting Brady and Phil Mickelson against Peyton Manning and Tiger Woods averaged 5.8 million TV viewers across TNT, TBS, truTV and HLN, according to Turner Sports.

Here's the context behind that number: It makes Sunday's event the most-watched golf telecast in cable television history and the highest-rated program on TV that day.

Remarkably, "The Match" also drew more average viewers than ESPN's "The Last Dance," the 10-part documentary series on Jordan and the Chicago Bulls that averaged 5.65 million same-day viewers per episode.

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For further context: Game 4 of the 2019 World Series averaged 10.2 million TV viewers, less than double the ratings for a charity golf match.

Such is the current sports media landscape with all North American professional sports on hold, though. While "The Last Dance" dug up the past, "The Match" was an actual sporting event featuring four of the biggest names in sports.

Brady obviously was a big draw, as this was one of the quarterback's first public appearances since leaving the New England Patriots to join the Tampa Bay Buccaneers in free agency.

TB12 didn't exactly light it up on the course -- he and Mickelson lost to Woods and Manning -- but still created plenty of buzz by sinking a miracle shot for birdie, ripping his pants on the course and trading barbs with Manning.

Until sports return in 2020, expect events like these to capture America's full attention.

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