Load management has been sweeping across the NBA over the course of the past few seasons.
And it's safe to say that Cerrone Battle is not a fan of this practice.
On the latest episode of That 617 Life Podcast, Battle discussed the practice of load management. And his conclusion? It's not fair to the fans and it devalues the NBA's regular season.
One contributing factor to the increase in load management, as Battle sees it? Players simply don't care about the regular season as much. So long as they're making the playoffs, they're fine with their regular-season performance.
I don't know if the players don't care about the regular season as much -- it's pretty obvious they don't. They don't care as much -- but yet we as fans are like, man they need to -- and articles about the Celtics are like 'They've got to turn things around. The Celtics gotta get better. They gotta do this or that.'
That game they lost against Brooklyn, Gordon Hayward didn't even come out in the second half. Jaylen Brown didn't play the fourth quarter. In fact, most of the starters didn't play the fourth quarter. It was Kemba's first game back. They get to overtime on a dumb foul by Smart and they throw out Romeo Langford, Edwards, Williams, Wanamaker, Semi. They had no intention of winning that game. They didn't really care.
And you're seeing this across the league. A lot of teams are taking time off, taking days off, taking games off. You know, look at the Clippers. I think Paul George missed like 27 games. Kawhi's missing a bunch of games. Lou Williams, he's in, he's out. Reggie Jackson, he just got there and he's in, he's out. This is the league, unfortunately.
Battle does have a point that load management can get frustrating. Of course, some injuries aren't preventable, but the practice of sitting relatively healthy players consistently certainly isn't good news for the NBA.
Perhaps it would simply make more sense to shorten the NBA season at this point if teams aren't going to have their full complement of players available each night. But it's unlikely that the league would want to sacrifice any game revenue, as they are still profiting even when star players aren't in action.
To hear more of Battle's thoughts on load management as well as discussions with Leroy Irvin and Shanda Foster about Mike Tyson and Tom Brady, you can click here to listen and subscribe to That 617 Life Podcast.