How lessons from the KBO and Javy Báez can fix MLB's aging fan base problem

How lessons from the KBO and Javy Báez can fix MLB's aging fan base problem

The cheer master’s whistle echoed through the ballpark, and dinosaur mascots wearing giant face masks danced on top of the dugout.

With fans absent due to the coronavirus pandemic, Sunday’s scene didn’t quite do the Korean Baseball Organization experience justice. But it was still the league that taught Ryan Sadowski how to let loose on the field.

"I found that as a player I didn't allow myself to enjoy my success the way I should have because it's the game of baseball,” Sadowski told ESPN in 2016. “You're not supposed to show that you enjoy your success. I think it's something I learned here (in Korea), that I would take to younger kids in the States."

Major League Baseball is well aware that its status in the United States will continue to slip if it can’t figure out how to reach a younger audience. This summer presents an opportunity. If the players and owners can agree to a deal that makes the league’s early July target date a reality, for weeks it will be the only major sport on television.

Sports fans are clamoring for action after a months-long drought. What better time to draw in new fans? In that regard, the KBO could have something to teach MLB.

Sadowski is in a unique position to compare the KBO and MLB. He played in both leagues before becoming a KBO scout. Sadowski’s support for on-the-field expression is one Cubs shortstop Javier Báez would likely get behind.

Báez had a message similar to Sadowski's on MLB’s YouTube channel recently. In a show taped during Spring Training, Báez chatted with Puerto Rican recording artist Residente while running the Grammy Award-winner through baseball drills.

“In my personal opinion, I would like to teach young people growing up to enjoy [the game],” Báez said in Spanish. “And if they fail, fail having fun. And keep doing what is right. Let the kids play.”

Báez has been criticized for his playing style, most famously in 2018 when he bat-flipped after a popup. Afterward, former Pirates manager Clint Hurdle questioned Báez's “respect for the game.”

But Báez's huck wouldn’t have been out of place in Sunday’s KBO game between the NC Dinos and Hanwhu Eagles. The broadcast didn’t feature the kind of ostentatious bat flips that have become so popular on social media. But still, in consecutive innings, players on both teams tossed their bats several feet up the baseline to punctuate base hits. No uproar ensued.

The rate at which KBO bat flips have spread through Twitter speaks to a hunger for showboating among young baseball fans. Why not embrace it?   

“It’s not that it is not the correct way of doing it,” Báez told Residente of his playing style. “It’s just not the way many coaches teach it.”

In the United States, the NBA is the poster child for attracting millennial fans. In 2017-18, young adults led the league’s growth in ratings, according to Forbes. TV viewership among 18- to 34-year-olds was up 14 percent.

The NBA does an especially good job marketing its stars. Admittedly, the game lends itself to that strategy in a way that baseball does not. LeBron James can take over any game down the stretch, but Mike Trout isn’t going to get an at-bat every time the winning run is in scoring position.

But there are other ways NBA stars capture the fascination of young fans. Kids across the country grew up shrugging like Michael Jordan or pumping their arms and pounding their chests like LeBron James.  They take deep dives into YouTube, watching the most devastating dunks of all time – the more embarrassing for the defender, the better. None of that disrespects the game. The NBA and KBO have that in common.

MLB doesn’t have to adopt the KBO’s use of specific chants for each batter and embrace bat flipping for everything from home runs to ground outs – even though, by all accounts, those elements create a delightfully raucous atmosphere.

MLB doesn’t have to abolish baseball’s unwritten rules in one day. But an amendment is in order.

What if demonstrative zeal was instead embraced as a sign of respect for the game? After all, it might be MLB’s best hope of connecting to the next generation.

Cubs shortstop Javier Báez' response to critics: 'Let the kids play'

Cubs shortstop Javier Báez' response to critics: 'Let the kids play'

Javier Báez is here to make baseball fun again.

Báez’ flashy play has made him a fan favorite, from his daring baserunning to his swim-move slides to his lightning-fast hands tagging would-be base stealers. He plays with a ton of swagger, and though it may not follow textbook old school baseball, it works for him. His message has long been to take the game seriously but enjoy it at the same time.

Báez and Puerto Rican rapper Residente participated in “The Tryout,” an MLB YouTube series where a celebrity ‘tries out’ for a big league team after receiving personal coaching from a player. During the video, Residente notes Báez has his own style of play, asking the Cubs shortstop if it helps him play better or contributes to his daring nature on the field.

“It’s not that it is not the correct way of doing it, it’s just not the way many coaches teach it,” Báez said in Spanish. “I was very criticized because of this, because I did things in a different way, but obviously you get used to hearing them.

"Just receive what’s useful to you and leave the rest behind. That’s why I have fun. A lot of people feel the pressure of the business, but in reality, it’s just a game.”

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Báez has been criticized for his play in the past — former Pirates manager Clint Hurdle asked, “Where’s the respect for the game?” in a 2018 postgame interview after Báez bat-flipped in anger on a pop out.

Baseball has a marketability problem among young people in this country. Rather than sticking to the sport’s controversial unwritten rules, more players showing emotion like Báez could help fix that. 

For young fans watching at home, the man known as El Mago has some sound advice.

“In my personal opinion, I would like to teach young people growing up to enjoy [the game],” Báez said. “And if they fail, fail having fun. And keep doing what is right. Let the kids play.”

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Javier Báez, José Berríos help provide meals to families in Puerto Rico

Javier Báez, José Berríos help provide meals to families in Puerto Rico

Cubs fans are used to Javier Báez stepping up on the field. With no baseball being played right now, the 27-year-old shortstop is stepping up off of it to help those in need.

Báez and Twins starter José Berríos provided meals to more than 500 families in Puerto Rico on Saturday, according to El Nuevo Día. The two collaborated with Taquiza, a restaurant in Puerto Rico.

RELATED: Anthony Rizzo steps up to the plate to help first responders battling pandemic

Báez and Berríos, brothers-in-law, helped pass out meals to families that included pasta with chicken, bottled water, carbonated drinks, juices, bananas. The donations also included face masks and hand sanitizer.

Per a translation of the story, Báez said helping children motivated him to take action. Schools in Puerto Rico are closed due to the COVID-19 pandemic, unable to provide meals.

Báez noted he envisions offering more support as the pandemic persists.

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