P.J. Fleck's introductory press conference left little doubt that his well-known "Row The Boat" lifestyle had arrived at Minnesota.
But there were logistical questions about whether the catchphrase itself could legally come to Minnesota from Western Michigan, Fleck's previous employer, which owned the trademark.
The Broncos incorporated "Row The Boat" into everything, even slapping oars on the team's jerseys. So would they give it up just because of a coaching change?
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Yes is the answer, with ESPN's Darren Rovell reporting Wednesday that Western Michigan and Fleck's agent agreed to transfer the trademark to the agent's company.
All Fleck has to do is endow a scholarship for a Western Michigan football player worth $50,000.
The phrase is very personal to Fleck, who started using it after the death of his son, so it's great to see it stick with Fleck.
And setting up a scholarship is a terrific way to avoid any legal battle over things. Certainly Fleck can afford it: His contract with the Gophers is reportedly worth $18.5 million over five years.