Rutgers has updated its look a bit, and that means some new uniforms for the football team.
As part of updating the brand identity and establishing a consistent look across all sports the Rutgers football team got some new duds.
Check em out.
It's certainly a time for new starts at Rutgers, with a new football coach in Chris Ash, a new men's basketball coach in Steve Pikiell and a new athletics director in Patrick Hobbs. Makes sense that a new look would follow.
From the school's release:
Over the past 18 months, Rutgers and Nike collaborated on the brand evolution program that honors the transformative and hardworking nature of its teams and personnel. Rutgers and Nike worked with student-athletes, coaches, administrators and alumni to pay tribute to key attributes of the institution.
As part of the updated brand identity, all 24 Rutgers teams will showcase consistent colors, logos, lettering and numerals over the course of the next few seasons. The football uniforms offer a very traditional look, with visibly larger numbers, chainmail pattern and new helmets. Women’s basketball, women’s soccer and men’s basketball also support traditional looks, and add both the chainmail and secondary mark as well.
The Block R (spirit mark) is the emblem for strong, emotive support given by students, alumni and all those associated with Rutgers. The Block R suggests pride and affinity and will continue to serve as the primary logo for Rutgers University athletics.