2014-15 Season Average Increased 56% for Households (up 111% for Adults 25-54) compared to ’13-’14;
CSN posted the second highest-rated regular season game in network history this season;
Significant Increases for “Bulls Pregame Live presented by Coors Light” & “Kia Bulls Postgame Live”
Network’s first season of live streaming Bulls telecasts garnered over FIVE MILLION minutes consumed
Chicago, IL (April 16, 2015) – Comcast SportsNet, the television home for the most games and most comprehensive coverage of the 2015 NBA Playoffs-bound Chicago Bulls (3rd seed in Eastern Conference with a 50-32 regular season record), posted significant television ratings for the 2014-15 NBA regular season, which have resulted in massive season-to-season increases in overall households and in all key demographic ratings categories. Plus - Comcast SportsNet’s Bulls Pregame Live presented by Coors Lite and Kia Bulls Postgame Live have also experienced solid year-to-year ratings increases, along with successful digital traffic numbers for the network’s inaugural season of live streaming game telecasts.
Comcast SportsNet’s game telecast ratings for the Chicago Bulls this regular season averaged a 4.71 household rating (approx. 163,781 Chicago market households watching per game)-- a 56% increase compared to last season’s 3.03 final average, which is an increase of 58,419 more Chicago market households tuning per game this season compared a year ago.
In addition, Comcast SportsNet also experienced massive year-to-year ratings increases in EVERY key advertiser demo category, including Adults 18-34 (up 140%)…Adults 18-49 (up 107%)…Adults 25-54 (up 111%)…Men 18-34 (up 131%)…Men 18-49 (up 89%)…and Men 25-54 (up 98%).
On January 5 vs. Houston, Comcast SportsNet delivered its second-highest Bulls regular season game rating in network history with a 7.59 household rating (approx. 264,000 Chicago market households tuning in), peaking at a 10.0 (approx. 347,730 households tuning in). All-time CSN regular season high rating for a Bulls game was an 8.73 vs. Indiana on January 25, 2012.
For its 42 telecasts during the 2014-15 NBA regular season, Comcast SportsNet’s Bulls game ratings averaged “at least” a 4.0 household rating on 31 occasions. For all of last season (43 total games), only seven games reached at least a 4.0 average. Also among the 42 regular season game telecasts this season on CSN, 17 games reached “at least” a 5.0 household rating.
In addition to its ratings increases for its game telecasts, Comcast SportsNet’s Bulls Pregame Live presented by Coors Lite experienced a season-to-season household ratings increase of 24%, while Kia Bulls Postgame Live ratings increased 32%. Source for all television ratings information is provided by Nielsen Media Research.
From a digital standpoint, Comcast SportsNet’s first season of live streaming its Bulls game telecasts on a variety of platforms experienced solid traffic thus far, as over FIVE MILLION total minutes have been consumed by Bulls fans choosing to access the games on CSNChicago.com and via NBA Sports’ Live Extra app. On January 27 (Bulls at Golden State), the network enjoyed its highest digital traffic numbers to date as it was the most streamed game overall in minutes watched (326K), along with being the most streamed game in visits (5.8K) and live starts (12K). Source for all digital traffic information is provided by Adobe Reports & Analytics.
Comcast SportsNet will begin its comprehensive 2015 NBA Playoffs “Hometown Call” coverage – featuring the Bulls in first round action against the division rival Milwaukee Bucks – starting this Saturday, April 18 at 5:00 PM CT with an expanded, one-hour edition of Bulls Pregame Live presented by Coors Lite hosted by Mark Schanowski and Will Perdue. Game 1 tip-off gets underway at 6:00 PM featuring the expert play-by-play and analysis of Neil Funk and Stacey King.
In addition -- for the first time ever -- Comcast SportsNet’s live first round Bulls NBA Playoffs telecasts, including surrounding Bulls Pre/Postgame Live coverage, will be streamed live on CSNChicago.com and available via the NBC Sports Live Extra app on tablets and smart phones. Authenticated Comcast SportsNet Chicago subscribers can watch live Bulls playoffs action from anywhere in the United States. The live streaming service is currently available to customers of Comcast/Xfinity, DIRECTV, DISH Network, AT&T U-verse, Mediacom, RCN, and Cedar Falls (IA) Utilities. For more information about CSN Chicago’s live streaming service of Bulls games, viewers are urged to visit the following link: csnchicago.com/page/live-extra-faq.
In addition, fans are urged to visit CSNChicago.com for up-to-the-minute Bulls playoffs news, live video stream of every Bulls post-game press conference, “Insider” reports from Vincent Goodwill (@vgoodwill), “Bulls Pulse” social media page, game previews/recaps/highlights, stats, and much more. Fans can also follow Comcast SportsNet’s Bulls/NBA Playoffs coverage 24/7 on Twitter @CSNBulls and fans are urged to interact and have their voice heard throughout the playoffs by utilizing the hashtag #BullsTalk.