The NBA Store released a list of the most popular NBA teams by merchandise sales from the second half of the 2020-21 season on Wednesday, and the Bulls ranked fifth in the league behind the Los Angeles Lakers, Brooklynn Nets, Phoenix Suns and Milwaukee Bucks.
The Bulls are one of the most recognizable sports brands in the world and have been since Michael Jordan become a global icon in the 1990s, which means no matter how good or bad the team is, the Bulls consistently rank near the top of the NBA's merchandise sales list.
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