On Wednesday, the NBA released team and player merchandise sale rankings since the start of the league's restart on July 30 (through Sept. 28).
Somehow, even uninvited to the Disney World bubble, the Bulls ranked third among the most popular team merchandise.
Here are the top 10 teams. The Bulls and Golden State Warriors are the only representatives from the eight clubs excluded from the restart:
- Los Angeles Lakers
- Boston Celtics
- Chicago Bulls
- Miami Heat
- Golden State Warriors
- Toronto Raptors
- Dallas Mavericks
- Milwaukee Bucks
- Portland Trail Blazers
- Denver Nuggets
And the top 15 players:
- LeBron James, Los Angeles Lakers
- Luka Dončić, Dallas Mavericks
- Anthony Davis, Los Angeles Lakers
- Jayson Tatum, Boston Celtics
- Giannis Antetokounmpo, Milwaukee Bucks
- Stephen Curry, Golden State Warriors
- Kevin Durant, Brooklyn Nets
- Damian Lillard, Portland Trail Blazers
- Kawhi Leonard, Los Angeles Clippers
- Jimmy Butler, Miami Heat
- Kemba Walker, Boston Celtics
- Kyrie Irving, Brooklyn Nets
- Russell Westbrook, Houston Rockets
- Nikola Jokić, Denver Nuggets
- Ja Morant, Memphis Grizzlies
Even mired in relative obscurity for the 2019-20 season, the Bulls remain one of the most prevalent global brands in the sport. Thank you Michael Jordan, thank you dynasty years and thank you to "The Last Dance."
That reality isn't lost on the team's new front office management regime, headlined by Artūras Karnišovas and Marc Eversley.
"We're trying to bring this team back to relevance, absolutely," Eversley said. "This is the Chicago Bulls, it's an iconic brand. There's a tremendous amount of history. But with that, we also take tremendous – it's a responsibility. And I think we've embraced that."
Whenever that turnaround comes, the city of Chicago will be ready.