The home of the Windy City Bulls is undergoing a rebrand.
Monday, the Hoffman Estates Village Board approved a proposal that will rename the Sears Centre the NOW Arena, according to ABC 7.
ABC 7 reported that the deal, which transfers naming rights from Transformoco to the NOW Health Group (a natural food and supplement manufacturer and distributor), will last 15 years and is valued at $11.25 million in its totality.
Upon the news of the G League's season's cancellation, the Windy City Bulls reported burgeoning attendance numbers, including the largest crowd in the organization's Opening Night history and an average attendance of 2,690 — an 11% increase year-over-year.
The Sears Centre has been the home of the Windy City Bulls since the team's inception in 2016.