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How former Bull C.J. Watson is working to inspire children through books

How former Bull C.J. Watson is working to inspire children through books

C.J. Watson carved out a 10-year NBA career with not just talent but also an ability to overcome odds and tune out doubters.

So whenever the former Bulls guard encountered skepticism for his latest dream, he’d answer every "Why” with a "Why not?”

That dream? To create children's books. Watson, 36, has now published two titles: "CJ’s Big Dream" and "CJ’s Big Project." The first came out last November, the second in March.

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“It was just a random idea I had to challenge myself and try to push myself,” Watson said in a phone conversation. “I want to try to continue to be an inspiration. Playing in the NBA is an inspiration to kids. But I wanted to continue to offer kids knowledge and tell my story through books.

“Kids are the next generation of leaders. They’re the next entrepreneurs, doctors, lawyers. Some kid will grow up to be President. I just wanted to try to share some gems and drops of knowledge. I want to try to propel little boys and girls and let them know it’s OK to shoot for their dreams and to dream big.”

The books were written by author Tamika Newhouse and illustrated by Cameron Wilson based on stories shared by Watson. Watson spent hours on the phone over a six-month period with Newhouse, sharing his stories and his vision for the project, which is scheduled to include at least one more title.

They are based on Watson’s upbringing in Las Vegas, where he first experienced doubts for his NBA dream.

“These are true stories,” Watson said. “I made it to the NBA after growing up in the inner city and not having the same resources or same chances as some. Growing up, seeing graffiti, abandoned houses, drugs, gangs, it can be discouraging. But I had a great support system that kept me focused on my goal.”

The second book focuses on the time Watson received an F on a science project in school. But the teacher offered him a chance to re-do it, which taught him a valuable lesson.

“The second book talks about working hard and the importance of getting good grades to be able to play sports,” he said. “That was the important thing in my household. If we didn’t have good grades, my brother and I couldn’t play sports.”

Watson is the father of two children with one on the way. His parents, Cathy and Charles, stressed education and reading as they raised him and his brother. He majored in psychology at Tennessee, which is in his parents’ hometown of Nashville, Tenn.

“My parents came from an area more poverty-stricken than I did,” Watson said. “You always want better for your kid, right? We might not have lived in the best area, but they always put my brother and me in the best schools to give us the best chance to succeed.

“They also were big on me and my brother doing community service. We’d go feed the homeless. We’d go visit nursing homes to care for the elderly. When I was younger, I always said if I made it that I wanted to give back.”

Watson and his family established his Quiet Storm Foundation in 2009. That foundation established an active presence in Chicago during his two seasons with the Bulls.

Watson is eight years removed from that stint, where he played an important role for a reserve unit so potent that it achieved its own nickname. “The Bench Mob” proved a significant reason the Bulls led the NBA in regular-season victories in consecutive seasons in 2010-11 and 2011-12.

“It was definitely fun. It goes by fast. Chicago was probably some of the best years I had in the NBA,” Watson said. “We could’ve achieved more. We weren’t picked to do much that first year and surprised everybody. Then that second year, D-Rose got hurt.

“I felt like they should’ve kept the team together maybe a couple more years to try to see what could’ve happened. But it’s a business at the end of the day.”

Watson isn’t surprised Rose, who he backed up, is thriving again after a series of knee injuries, surgeries and rehabilitations.

“Definitely a great teammate, probably one of my favorites,” Watson said. “Injuries take a toll on you. He was held up to the MVP standard and some people judged him unfairly. But he has worked so hard. I’m definitely rooting for him and I’m always watching.”

Watson played for Charles Oakley’s team in the Big3 last summer, a 3-on-3 pro league that was canceled this summer because of COVID-19. He isn’t sure if he’ll play again if the league resumes next summer.

“It was fun. But it’s a different league. It’s pretty brutal. They don’t call any fouls. It’s kind of an old man’s game,” Watson said. “My body may have had enough.”

No matter his decision, Watson’s mind remains sharp.

“These books definitely are not a money maker. It’s a passion project,” Watson said. “Unless you’re a big-time children’s author, you probably won’t make a living at this. But I just did it to inspire kids and challenge myself. It’s kind of like the NBA. I never thought I’d make the NBA.  But lo and behold, I worked hard enough and got there.”

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Bulls’ Zach LaVine shouts out Damian Lillard during 61-point explosion

Bulls’ Zach LaVine shouts out Damian Lillard during 61-point explosion

Damian Lillard is not of this planet.

As the Portland Trail Blazers scrap for a spot in the Western Conference’s play-in round, Lillard dropped a career-high-tying 61 points on 17-for-32 field goal shooting (9-for-17 from 3 and *rubs eyes* 18-for-18 from the charity stripe), eight assists and five rebounds in a 134-131 victory over the red-hot Dallas Mavericks. Flames spit from his fingertips.

It was Lillard’s third 60-point outing of the season (and second straight game with 50-plus; he’s had six of those this year and 11 in his career). Twenty-two of his 61 points and 11 of his 18 free throws came in the fourth quarter. It was a magnificent, all-encompassing performance — one that has become all too commonplace in a campaign by Lillard that is historic in its prolificity.

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When these shots are falling, you know it’s your night. Or, for that matter, your season.


What’s more, Lillard followed that friendly roll — which tied the game 130-130 — by drawing an offensive foul on Trey Burke on the ensuing defensive possession, then immediately setting the table for a Hassan Whiteside dunk that put the Trail Blazers ahead for good.

The win secures Portland (34-39) full control of its destiny in the Western Conference play-in race. A victory over the Brooklyn Nets Thursday guarantees them a swing at the eighth seed (and should the Memphis Grizzlies fall to the Milwaukee Bucks that night, Portland will move into the No. 8 spot, granting them a one-game handicap in the play-in). Lillard’s outing epitomized clutch.

And another electric scorer with ties to the Pacific Northwest took notice:

Real recognize real. As it's always been.

Bulls fans will remember Lavine’s 49-point, 13 3-pointer eruption against the Charlotte Hornets way back on Nov. 23, 2019 — it was one of the few bright spots of the season, though it feels decades-old now. 

“It was fun to see,” Lillard said of LaVine’s night on Nov. 25, with the Trail Blazers in town for an early-season date with the Bulls. “Any time you see that type of performance, you hope that it comes in a win. And I think how they just came up big hitting 3 after 3, you know, he hit a couple tough ones… He has that type of talent, that type of ability to have a night like that.”

Lillard would know.

LaVine enjoyed his career night just 24 hours after being yanked by Jim Boylen from a loss to the Miami Heat for what Boylen termed “three egregious defensive mistakes.” Lillard’s comes three days after a close loss to the Los Angeles Clippers in which he missed two crucial late-game free throws that could have pulled Portland ahead by a point. An unsavory beef with FS1’s Skip Bayless followed.

“I think that's a separator, you know, being able to have that type of mentality,” Lillard said on Nov. 25 of LaVine bouncing back from being benched. “He could have easily came out and pouted and not showed up for his teammates, but he responded in a kind of way that a player at his level should.”

Lillard embodied that mentality Tuesday. And LaVine, via Twitter, put respect on his name.

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How Sky are approaching WNBA season, from advocacy to unprecedented schedule

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How Sky are approaching WNBA season, from advocacy to unprecedented schedule

The 2020 WNBA season is one like no other. While the league is playing out its truncated, 22-game campaign in a bubbled campus at IMG Academy in Bradenton, Fla, it’s also dedicating the proceedings to social justice advocacy.

To name a few ways the latter has come to fruition: Players across the W have honored the lives and called for justice for Breonna Taylor, Sandra Bland and other victims of police brutality and racial violence with jersey messages, on-court demonstrations and comments to the media. The Sky, specifically, launched a fund to benefit Chicago-based community organizations based on team performance called #SkyTakesAction. There was even a leaguewide thrust to publicly endorse Raphael Warnock, a Democratic challenger for Kelly Loeffler’s Senate seat in Georgia, after Loeffler repeatedly came out in opposition of the W’s social justice initiatives and the Black Lives Matter movement. Everything enacted by the league on this front has been pointed and unified.

Meanwhile, there’s basketball to be played, as well. And the Sky is on the rise. Despite dropping two of its last three contests, the team is off to a 5-3 start to the season, with mammoth victories over the Las Vegas Aces, Los Angeles Sparks and Washington Mystics embedded in. It’s a group with championship aspirations one year after bursting onto the scene under first-year coach James Wade and bolstered by a high-octane, free-flowing style of play; and it returned much of the core of that breakout squad, even as many stars across the W traded threads.

Sky forward Gabby Williams recently joined the Bulls Talk Podcast to discuss all of the above — from her commitment to pushing for change to the high hopes, and strange circumstances, surrounding the team this season.

“Our decision to come to the bubble really was, if we're going to go, fighting for social justice is going to be at the forefront of our season,” Williams said. “That's going to go hand-in-hand with the WNBA.”

And on grinding through a season with games near every other day: “It’s going to be hard on our bodies, it’s going to be hard mentally, it’s going to be hard physically, emotionally, everything, it’s going to be exhausting. So we’re just going to try to keep each other up. It’s going to be gritty, it’s going to be a season that we have to grind out, and it’s not going to be easy for anyone. So we’re just focused on our bodies, and staying healthy and staying together.”

Listen to the full conversation here or via the embedded player above.

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