Bears

Random News Of The Day: Super Bowl Ads

Random News Of The Day: Super Bowl Ads

Sunday, Feb. 6, 2011
10:00 p.m.

By Joe Collins
CSNChicago.com

I was going to write a Super Bowl commercial pieceand it almost got completely derailed once the National Anthem started. Not so much because Christina Aguilera botched the lyrics, but because of this: is it me or does she look like an early-90s version of Cyndi Lauper? Or maybe Snookis long-lost cousin? I had 3-4 paragraphs written on the topic before she finished the song. Oh well, maybe that column will have to come another day.

Anyway

Super Bowl commercials are almost as big as the game itself. If you have ever thrown a party for the big game, there is always that guy that watches the game just for the commercials. Yes, Im that guy. Without the Bears to get excited (or freaked out) about, I had no emotional interest in the game itself. The time would much rather be served by taking in some advertising Americana. After all, these things help keep the economy rolling along, right? These are my five best and worstcommercials seen between 5:00pm CT and the time our beloved northern friends hoisted the Vince Lombardi trophy:
THE FIVE BEST:

--DORITOS FINGER LICKING:

Much like Mother Nature did last week, Doritos simply dominated. Their Pug ad was pretty good, but the Finger Licking ad was one of the best. An office worker gets bummed out after his coworker eats all of the Doritos. So what does he do? He licks the residue off his fingers. Later, another coworker wipes the Doritos residue on the side of his pants and...you can fill in the blank from there. Hey, it doesnt hurt to be a little creepy in commercials, as long as you dont push the envelope too far.

--CHRYSLERIMPORTED FROM DETROIT:

Eminem appeared in two spots in Super Bowl XLV. The first one was by Brisk, featuring the rhyming Eight Mile-er in Claymation. This second one by Chrysler was pretty slick. It featured a remixed Lose Yourself as a backdrop. The driver cruises past various sites in Detroit: The Joe Louis Fist, The Fox Theateretc. Its a bit long 2:00but they got it right with Eminem. Kid Rock and Bob Seger couldnt pull that off.

--DORITOSHOUSE SITTING:

Doritos had three commercials air in the first quarter. The House Sitting one rivaled the Finger Licker. A house sitter notices that the owners fish has gone belly up. He springs him back to life by throwing a few chips into the bowl. He then accidentally knocks over an urn (containing grandpas ashes), spilling the contents all over the floor. Like the fish, the old codger comes back to life thanks to the magical power of, you guessed it, the triangular corn chip.

--VOLKSWAGEN THE FORCE:

Pint-sized Darth Vader uses The Force on things around the house: the washerdryer, the family dog, a doll and his fathers Volkswagen Passat. But the Passat has a surprise for the young Vader, thanks to an assist from Dad. Worth a chuckle.

--BRIDGESTONE REPLY ALL:

Nothing says fun like accidentally hitting reply all on an office email. One guy figures that out the hard way. He goes on an adventure with help from Bridgestone Tiresto try and stop the message from reaching the unintended targets.

Note: The Budweiser Tiny Dancer one just missed the cut.

THE FIVE WORST:

--PEPSI LOVE HURTS:

I thought it was a pretty mediocre Super Bowl year for Pepsi commercials. This particular commercial and the Pepsi Max Can To The Groin spot were tepid at best. Pepsi did have a decent showing on the Blind Date spot, where the girl is internally over-analyzing about the guy shes withand the guy just wants, well, the obvious. Then, he gets distracted by a Pepsi Max and all he wants is that. Meh.

--COKE THE SEIGE

Much like the Black Eyed Peas halftime show, this spot was overproduced and bloated. Cokes Border commercial made up for this one a little bit, where one guardsman alters the border of his country to give his neighbor a drink.

--BEST BUY OZZY OSBOURNE & JUSTIN BIEBER:

There are only two people in the world who, no matter what they say, will be funny: Mike Tyson and Christopher Walken. Ozzy Osbourne is a close third. Unfortunately, he doesnt get much to say here. No memorable lines. Justin Bieber didnt add much either. The space age backdrop didnt make it for me. Too busy and confusing.

-- POPCORN:

Not really sure what the advertisement was for (I didnt see any specific popcorn corporate logos or anything), but they showed a bunch of guys watching the Super Bowl from the high roller suites. Then they showed Cameron Diaz feeding Alex Rodriguez and it-- -errr uhm. Oh wait. That wasnt a commericial.

--GO DADDY JOAN RIVERS:

Having Danica Patrick seduce mass audience is one thing. But Joan Rivers? Really?

What do you think? What were your top five? Or bottom five?

At the very least, we can hope the Bears are in the Super Bowl next year. We wouldnt have to analyze the commercials that much.

Or something like that.

Bears among 50 most valuable sports teams in the world

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USA Today

Bears among 50 most valuable sports teams in the world

The Chicago Bears haven't enjoyed many wins over the last several years, but that hasn't done anything to hurt the franchise's bottom line.

According to a recent report by Forbes, the Bears rank 17th among the 50 most valuable sports teams in the world for 2018. The franchise is valued at $2.85 billion.

17. Chicago Bears

Value: $2.85 billion

1-year change: 6%

Operating income: $114 million

Owner: McCaskey family

Chicago is seventh among NFL teams in the top-17, with Dallas, New England, New York (Giants), Washingon, San Francisco and Los Angeles (Rams) all having higher valuations.

It's no surprise the Bears are this valuable, even without a winning product. They play in one of the greatest sports cities on the planet. And just imagine what will happen to the club's price tag if Mitch Trubisky and the new-look roster actually start winning games. 

Trubisky on NFC North QBs: 'Bring 'em on'

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USA Today

Trubisky on NFC North QBs: 'Bring 'em on'

The NFC North was recently dubbed the most talented quarterback division in the NFL largely because of Aaron Rodgers, Kirk Cousins and Matthew Stafford.

Bears starter Mitch Trubisky may eventually be viewed as an elite quarterback someday, but his average rookie season has created some doubt among analysts about whether he'll ever be that guy.

In a recent sit-down with Bleacher Report's Tyler Dunne, Trubisky said he isn't concerned with outside opinion, nor is he intimidated by the resumes of his NFC North counterparts.

"I've realized that these people you look up to—watching Aaron Rodgers, watching Tom Brady—they're humans just like I am," Trubisky told Dunne. "They can make mistakes. They're just people. We've all been through similar things to get to where we are now. ... As a competitor, you want the biggest, tallest challenge you can possibly ask for.

"So, yeah, give me the division with Aaron Rodgers, Stafford and Kirk Cousins. Bring 'em on."

Trubisky's confidence has been evident this offseason. There's no doubt who the Bears' leader in the locker room is. Just ask Kyle Long.

Still, he's not without his critics, something he said he doesn't consume himself with.

"Why would I be worried about what anybody has to say on the outside?" he said. "You're sitting in a chair talking into a microphone. I'm in the war. I'm in the middle of the hurricane."

Trubisky's name is consistently mentioned after DeShaun Watson and Patrick Mahomes whenever the 2017 quarterback class is discussed and few -- if any -- experts expect him to be the best of the three.

But none of that matters. All Trubisky has to be is a winner in Chicago, and he certainly has the confidence needed to get there.

"So get ready," he said. "I'm going to be prepared. I'm going to give you everything I've got. Hopefully, I make people eat their words with what they say about me."