The Blackhawks organization doesn't only win on the ice.
The team announced Wednesday that their Marketing Department's #WhatsYourGoal campaign, specifically the #WhatsYourGoal: Jenny spot with Head Coach Joel Quenneville, was honored with the Golden Matrix Award for the Best Promotional Video at the 2016 Information Display Entertainment Association (IDEA) Conference for the second consecutive year.
Additionally, the Blackhawks Game Operations Department and United Center Scoreboard Operations Department were named the NHL's Best Overall Video Display and Production for the second year in a row. These same departments also received the Golden Matrix Award for Best Overall Video Display in the NHL at the 2008 and 2009 IDEA Conferences.
IDEA recognizes superior achievement throughout the large screen video and matrix display industry by awarding its Golden Matrix Awards (GMAs) at the annual IDEA Conference. The purpose of the GMAs is to recognize artistic and technical excellence in the programming of large screen video and matrix displays located at stadiums, arenas, racetracks, convention centers and other public assembly facilities.
Just last month, Blackhawks players Patrick Kane and Artemi Panarin took home multiple awards at the NHL Awards ceremony for their impressive performances on the ice in 2016. Kane won the Hart Trophy for most valuable player, as well as the Art Ross Trophy as the NHL's regular-season scoring leader and the Ted Lindsay Award as the league's most outstanding player. Panarin was named the Calder Trophy winner for top rookie in the NHL this past season.