Jonathan Toews and Patrick Kane signed matching eight-year, $84 million deals that kicked in this season, and their off-the-ice endorsement deals have also helped the Blackhawks duo become two of the highest paid NHL players in 2015-16.
According to Forbes, Penguins captain Sidney Crosby is the top-earning NHL player at $16.5 million, which includes $4.5 million in endorsement deals with CCM and Gatorade among others.
While his cap hit is $8.7 million until 2024-25, Crosby's base salary this season is $12 million and will drop to $10.9 million next year.
Toews comes in at No. 2, collecting a total of $16 million, with $7.8 million of that coming from his base salary, another $6 million in signing bonuses, and the rest off endorsements, which includes Bauer, Chevrolet and EA Sports, where he's a two-time cover athlete (NHL 11 and NHL 16), among several others.
Kane is right behind his teammate at No. 3 with earnings of $14.7 million, which includes $900,000 off the ice, according to Forbes.
Like Toews, Kane carries a cap hit of $10.5 million over the next eight years, but has a base salary of $6.8 million, another $7 million in signing bonuses, and the remaining off his endorsement deals with Bauer, Gatorade and Chevrolet among others.
Kane also ranked No. 1 in NHL jersey sales last year.
Nashville's Shea Weber ($14 million) and Washington's Alex Ovechkin ($13.3 million) round out the top five.