Bulls: Safeway, Dominick's owner forced to pay Michael Jordan $8.9 million

Share

Michael Jordan continues to win at everything.

On Friday, a judge ruled that the owner of Dominick's, a now extinct grocery store chain, and its parent company, Safeway, would have to pay Jordan $8.9 million for using the basketball star's likeness without his approval in a 2009 advertisement. 

[SHOP: Buy Michael Jordan memorabilia!]

Here's Jordan's statement following the court's decision: 

I'm very pleased with today's verdict. No one - whether or not they're a public figure - should have to worry about their identity being used without their permission. This case was not about the money, as I plan to donate the proceeds to charity. It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. I also hope the size of the monetary award will deter others from using someone else's identity and believing they will only pay a small penalty. I'd like to thank the members of the jury for their time and deliberation.

Apparently, not that many people were in to the promotion back in 2009:

Contact Us