Bulls

NBA promises "Big Things" are coming

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NBA promises "Big Things" are coming

The NBA is prepared for its fan base to drop, as it did after the 1998-99 lockout, but they're on a mission to make sure fans know that "big things are coming."

After the '98-'99 lockout, average attendance dropped 2.2 percent and the NBA saw TV ratings drop for three straight years. In an attempt to avoid this after-effect the NBA is unveiling two new advertising campaigns that will run across all NBA broadcast and social media platforms. And I have to be honest, the first ad wasn't what I expected. Take a look for yourself...

The "Big Things" campaign will run through the first two weeks of the season. While it still has to be finalized, it could be followed by a second expected to replace the "Where Amazing Happens" campaign.

The league will also create fan-related game events to encourage those discouraged by the lockout; a similar tactic as the '98-'99 lockout where the league hosted open practices and team events.

David Stern told the SportsBusiness Journal, "It's hard to know about how the lockout has affected fan interest before Christmas. Let's see what the day looks like. Fans connect by coming to our games and watching them on television and buying our products."

NBA Deputy Commissioner Adam Silver believes opening the courts by Christmas will help regain momentum from last season.

"I don't think we ever went past the point of no return in terms of fan interest and avidity," he said. "Christmas Day was the marker, and we are meeting that. Humbled as we should be, we think our fans will come right back. On the business side, our partners were all very supportive, and to them as well, I think it was important to return on Christmas Day. So I think we will have not lost a beat. I really think we will bounce right back."

Do you think the NBA will bounce back? Where does your loyalty lie?

Options if the Bulls trade down: Gonzaga forward Rui Hachimura

Options if the Bulls trade down: Gonzaga forward Rui Hachimura

On draft night, there is a decent possibility that the Bulls front office looks at their draft board and collectively decide that they can get a player with No. 7 pick value later in the first round. They could be inclined to feel this way more than in most years due to the 2019 draft class being such a toss up after the top three picks. If the Bulls traded down in the draft, I am assuming they would be netting a valuable future first-round pick, likely with some minimal protections. In this series, we will be looking at prospects the Bulls could take should they trade down in the 2019 NBA Draft.

Rui Hachimura per The Stepien:

71 percent at the rim

44.2 percent on short midrange

47.6 percent on long midrange

52.1 percent on NBA 3s (12/23)

Boylen talked a ton this season about “toughness” being a key tenet of the new Bulls culture moving forward. The idea of that “toughness” didn’t translate on the court heavily, though the Bulls did improve slightly in rebound rate under Boylen.

From the time for Boylen took over, the Bulls ranked 14th in defensive rebound rate and 25th in total rebound rate, up from 16th and 28th respectively under Hoiberg. Those numbers are a bit of smoke-and-mirrors with all the factors at play this past (weird) Bulls season.

But Boylen did have a much heavier focus on generating points inside first, with the team ranking third in the league in points in the paint per game during his tenure. Rui Hachimura fits in extremely well with the idea of the Bulls punishing teams inside with low-post scoring depth, resulting in open looks on the perimeter.

Hachimura stands 6-feet-8-inches tall, 230 lbs., with a 7-foot-2-inch wingspan. He is a very physical player and utilizes his wingspan incredibly well in traffic. Hachimura posted a 17.4 percent defensive rebound rate over his three-years at Gonzaga. I mentioned above how Hachimura embraces contact and his career average of 7.5 free throw attempts per 40 minutes helps showcase his ability to be a wrecking ball in the paint.

He has the potential to excel as a small-ball center with the right personnel surrounding him. The fact that he can grab a defensive board and initiate the fastbreak makes him an even more valuable prospect. But when you consider that lineups with he and Markkanen as the two bigs on the floor would have five capable ball-handlers, the idea of Rui in Chicago becomes even more enticing.

Overall, Hachimura is a great prospect with a solid skill set that should allow him to be a decent scorer from day one, it all just depends on how much of an opportunity he gets.

The Bulls--as John Paxson has reiterated many, many times now--feel comfortable with the starters they have at the two, three, four and five positions, with point guard being their main area of weakness. While the Bulls don’t necessarily need another big, they do need to add productive players who are young. With Boylen’s emphasis on having multiple ball-handlers, driving the ball and points in the paint, Hachimura would be a logical selection, though No. 7 overall could be a bit of a reach for the 21-year old big.

His defense definitely has a long way to go--as with most NBA draft prospects--but Hachimura’s situation is unique since he literally had a language barrier to overcome when he first got to Gonzaga in 2017. The belief right now is that Hachimura is in a comfortable spot right now in terms of both speaking and understanding English, as reporting from Sam Vecine of the The Athletic (LINK is behind a paywall) and others has backed up.

With that being said, the Japanese forward still makes too many mistakes on the defensive end of the floor to be a surefire top 10 pick.

He is at his core an offensive-minded player, and as a result has not exactly developed much in the way of defensive intensity over the years. Hachimura averaged 0.6 steals per game and 0.5 blocks per game for his NCAA career.

For comparison’s sake, his steal and block rates are almost identical to Marvin Bagley III during his time at Duke. Bagley had a highly productive rookie season with the Kings--landing a spot on the NBA All-Rookie First-Team--but the Kings defense was still four points worse when he was on the floor per cleaningtheglass.com ($).

Despite having similar measurements to Bagley, I don’t believe that Hachimura posses quite the level of athleticism that Bagley does, making his path to becoming an above average defender that much harder.

Ultimately, if Hachimura’s awesome shooting numbers from NBA 3-point range (41.7 percent) on a small sample size (36 attempts) aren’t smoke-and-mirrors, he will greatly outplay his draft position. Hachimura shot 52.1 percent on his NBA range 3-pointers and also has a career 74.6 percent free throw percentage. Whether he was diving to the rim on pick-and-rolls with Lauri spacing the floor, or playing in a high/low offense with another big on the bench unit, there is a clear path to Hachimura being effective in Chicago. It would just take a ton of patience from the Bulls new-look coaching staff.

Sports Talk Live Podcast: The Bulls need a point guard. The Bears Top 100 list continues

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USA TODAY

Sports Talk Live Podcast: The Bulls need a point guard. The Bears Top 100 list continues

0:00- Will Perdue drops by to talk hoops. What will the Bulls do this summer to address their point guard need?

7:00- The Bulls need a point guard. Derrick Rose is a free agent. Should they bring him back home?

11:30- Carman says the Bulls should consider trading for Lonzo Ball. Kap yells at him.

16:30- Will talks about this year's playoffs and if anybody will be the Warriors?

20:00- The Bears Top 100 list continues to dominate discussion. Chris makes the case for Jay Cutler to be higher. He gets yelled at.

Listen to the full podcast here or via the embedded player below: