Bulls

No Bull: Michael Jordan battling supermarket company in court

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No Bull: Michael Jordan battling supermarket company in court

Opening statements were made Wednesday by Michael Jordan's lawyers in their lawsuit against Dominick's and its parent company, Safeway, for using the former basketball star's likeness without permission in a 2009 print advertisement.

Lawyers for the supermarket chain, now extinct, also made remarks, suggesting that jurors should not use Jordan's multi-million dollar deals with Nike, Hanes and Gatorade to determine what it owes Jordan. The company already has been found liable by the court, but believes smaller deals Jordan has made recently were fairer comparisons for restitution.

In the advertisement, which appeared in Sports Illustrated, Jordan's name and No. 23 is depicted alongside a $2 coupon for Rancher's Reserve Steaks. The commemorative issue sold just 41,000 copies, all in the Chicago area, but Jordan's attorneys still argued in court that such a campaign using Jordan's likeness would have been worth excess of $10 million.

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Nike paid Jordan $480 million from 2000 to 2012, and he's also received $18 million from Gatorade, $14 million from Hanes and Upper Deck, and $10.6 million from XEL, a fragrance company.

In the Chicago Tribune's report, Kim Janssen reported specifically what Jordan and his attorneys are looking for:

Neither side gave an explicit amount that they want the jury to order Dominick's to pay Jordan. Jordan's attorneys said only that they are not seeking the full $10 million they say the ad was worth, but that they want an amount sufficient to "ensure that Michael Jordan can choose who uses his identity and how they use it."

Bulls Talk Podcast: Vincent Goodwill on the Bulls near boycott of practice and the future of the team

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USA TODAY

Bulls Talk Podcast: Vincent Goodwill on the Bulls near boycott of practice and the future of the team

Yahoo national NBA insider Vincent Goodwill joins Mark Schanowski and Kevin Anderson to discuss the wild first week under Jim Boylen and what it means for the future of the team.

1:25 - Vinnie on the Fred Hoiberg firing and how he was on a short leash this season

2:15 - On Bulls players approaching the NBA Players Association with concerns over Jim Boylen

4:00 - On Boylen’s relationship with players as an assistant coach

5:40 - On how close Bulls players came to boycotting practice on Sunday

7:30 - If Boylen can maintain his current approach the entire season

10:30 - On front office’s response and how much is orchestrated above Boylen

12:30 - Impact of new ‘leadership committee’ on the team

15:45 - The national perception of the Bulls organization

17:30 - Impact of this week on free agency and organization’s plans next summer

19:20 - On Zach LaVine and how Boylen has handled the team’s leading scorer

21:50 - More on the impact on free agency, and how free agents view the Bulls

23:00 - Is Boylen the head coach of this team next season?

24:10 - On the Bulls short-term future and simmering resentment

Listen to the full episode at this link or in the embedded player below:

Bulls Talk Podcast

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SportsTalk Live Podcast: Jim Boylen formed a leadership committee- yes, you read that correctly

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USA TODAY

SportsTalk Live Podcast: Jim Boylen formed a leadership committee- yes, you read that correctly

Leila Rahimi, Jordan Bernfield and Harry Teinowitz join David Kaplan on the panel.

0:00- Bryce Callahan's season is likely over. How will that affect the Bears defense? And will the Bears win the division Sunday or lose again to the hated Packers?

7:00- Jim Boylen has finally figured out how to turn around the Bulls- he formed a leadership committee. The panel has a good laugh about this.

13:30- Baseball's Winter Meetings continue in Las Vegas. The Phillies spend big money on a free agent outfielder... but it's Andrew McCutchen. Are they out on Bryce Harper and Manny Machado? Does this help the White Sox pursuit of a superstar free agent?

19:30- The Blackhawks losing streak is at 7 as they head to Winnipeg and the panels discusses why that may not end anytime soon.

Listen to the full episode at this link or in the embedded player below:

Sports Talk Live Podcast

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