Cubs

How much for Wrigley Field's naming rights?

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How much for Wrigley Field's naming rights?

How much money are the Cubs leaving on the table by not renaming Wrigley Field?

That question was posed following today's announcement from the Chicago White Sox and U.S. Cellular that, while U.S. Cellular is selling its Chicago, St. Louis and central Illinois markets for a reported $480 million to SprintNextel, "U.S. Cellular Field" will remain unchanged. The White Sox signed the original deal with U.S. Cellular in 2003 for 68 million over 20 years, with the agreement paying the White Sox $3.4 million per season for the stadium's name, as well as an agreement to purchase significant advertising with the White Sox each season as a corporate sponsor?

So what about the stadium on the North Side?

Industry sources I spoke with all seem to believe that if a deal were to be completed to change the name it could generate $15-20 million a year, but they all cautioned that it comes with significant risk for the company that puts up the tremendous amount of money that it would take to reach an agreement.

"I can see the Cubs selling a secondary naming rights opportunity or perhaps naming each individual gate entrance to the stadium like the Yankees did. Something like Wrigley Field at 'XYZ park' would work, but the Cubs attract fans who want the Wrigley Field experience and if you change the name and you put in a Jumbotron, etc., how much does it change the experience of going to Wrigley Field, which is one of the last true old-time experiences in sports?" Jon Greenberg said.

One highly placed source who is a former owner who spoke to me on a condition of anonymity estimated that the Cubs are leaving an incredible amount of money on the table by staying at Wrigley Field and not selling naming rights to the stadium.

"There is no doubt in my mind that if the Cubs were willing to leave Wrigley Field and build a state-of-the-art stadium with all of the amenities that fans have come to expect these days, they would be able to make a deal in the range of $20-25 million per year," he said. "However, if I was running a major corporation and I was asked to buy the naming rights to a renovated Wrigley, I would not touch that deal because of the potential for negative backlash from the Cubs' huge fan base who have known that ballpark as Wrigley Field Field for nearly 100 years."

'We gotta bring it' — Cubs looking for motivation with five games left

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'We gotta bring it' — Cubs looking for motivation with five games left

Thanks to a 6-0 loss to the Pirates Tuesday night, the Cubs are in an uncomfortable position in the NL Central division with just a half-game lead and five left to play, yet the clubhouse remains confident.

In fact, Mike Montgomery — who surrendered five runs on seven hits in four innings Tuesday — said after the game that this loss might serve a positive purpose.

"We got a resilient bunch of guys. We know where we’re at, and it’s kind of a little bit of motivation," Montgomery said. "We gotta bring it these last five games. Our guys know that, we’re not going to get discouraged. We’re going to regroup and get ready for tomorrow."

The Cubs have little choice but to bring it, especially with the red-hot Brewers scoring more runs on Tuesday night (12) than the Cubs have in their last three games combined. The Cubs did score 8 and then 6 runs on Saturday and Sunday on the South Side, but they turned around and put up only a single run Monday night before being blanked Tuesday. 

Joe Maddon said after the shutout loss that the up-and-down nature of his offense is a frustration.

"We're not happy. And again it’s really coming down to the one component of the game we just haven’t been good at recently, and that’s offense," Maddon said. "And then you have to be careful because guys start pressing even more."

In the loss, the Cubs got four hits off of Pirates starter Chris Archer, but he struck out nine and squashed any remote scoring opportunity almost as quickly as it arose. Whether or not the lineup is pressing, they struggled to put together good at bats against Archer.

"This has been going on for a bit — our offense has been very inconsistent. I mean, Archy was good, but we just got to fight through that, especially this time of the year," Maddon said.

Leadoff man Daniel Murphy started the game with a promising single for the Cubs, but the rest of the lineup couldn't turn that into a go-ahead run. The Pirates followed up with a three-run homer in the second inning, setting the Cubs up to chase for the rest of the night. 

"Our concept of scoring first is going to be pretty important," Maddon said of the next five games. "We have to grab the lead and hold on to it."

But, like Montgomery, Murphy saw some positive takeaway from Tuesday's loss.

"I think that what this club has done a really good job of is kinda washing off a poor performance, which is unfortunately what we've had the last two nights," Murphy said. "We'll go home, we'll sleep up, see our families, and see if we can come in here tomorrow and play a little bit better."

The pressure of a very close division race that is coming down to the final days is real, and Montgomery said that it creates the win-or-go-home playoff atmosphere in these last games. That's a challenge he and his teammates are up for. 

"We’ve grinded out this whole year. We have a lot of good players, a lot of guys who have been through a lot of different things," Montgomery said.

He knows a bit about that, having pitched the final out of the 2016 World Series. The core of the group that won that championship is largely still intact, but the success of the postseason two years ago feels further away in history when the picture to win the division is looking increasingly bleak. 

Unless the Brewers slow down, the Cubs are in a position where they have to nearly win out to keep from losing their hold on the NL Central. That said, they are a virtual lock for a postseason spot no matter what, thanks to the wild card. 

Not really a desirable outcome for a 90+ win team, but a loss for the Cardinals and a win for the Rockies on Tuesday put the Cubs' magic number to at least get in to the postseason down to one.

But that's not the outcome the team is expecting, and certainly not the one they're shooting for. Montgomery said that losing both the pitching and the hitting battle to the Pirates Tuesday is a little fuel for the Cubs.


"Take it like every game matters from this point on," Montgomery said of the team's mindset for the next five days. "Our guys are equipped for that, and mentally this gives us a chance to really come together as a group and go out there and perform our best baseball."

Baseball Night in Chicago Podcast: Can the Cubs clinch the playoff berth or will the Brewers continue to sneak up on them?

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USA TODAY

Baseball Night in Chicago Podcast: Can the Cubs clinch the playoff berth or will the Brewers continue to sneak up on them?

Ozzie Guillén and Scott Podsednik join Leila Rahimi from the studio to talk about the Cubs potential for clinching the playoff berth. Will the Brewers continue to sneak up on the Cubs?

Plus, Is Moncada's season considered a success?

Listen here or in the embedded player below!