Jake Arrieta has transformed into one of the most popular players in baseball.
The Cubs ace isn't exactly an overnight star - his rise to prominence really began two years ago with all his near no-hitters, but his image has soared over the last nine months or so.
Following a breakout 2015 campaign, Arrieta took home the National League Cy Young Award and is now one of the most marketable guys in the game.
That's led to two different modeling opportunities for Arrieta announced this week.
First, Arrieta as an underwear model:
And then, the day he threw his second career no-hitter, Arrieta was announced as a spokesperson for Mizzen+Main.
He appears in a two-minute promotional video for the clothing company looking all dapper in a nice suit and talking about his love of his beard, teammates and family (in no particular order):
(It's kinda odd to see Arrieta wearing shirts with sleeves.)
NFL superstar J.J. Watt is also a spokesman for Mizzen+Main.
How's that compare to Jeff Samardzija's rendition of Blue Steel?
Arrieta also knocked the crap out of a piñata with a baseball and later with a bat, yet no candy fell out.
Mizzen and Main couldn't even fill it with some Chiclets for Jake? Man, that's cold.