Kris Bryant has been on billboards since before he even made his big-league debut, but the Cubs slugger still hasn't gotten used to seeing his face around Chicago.
Instead of those "Worth the Wait" Adidas billboards, Bryant is now the face of Express and his image is plastered all around town in nice suits and sweet shades.
The 24-year-old has been tabbed as one of the fresh faces of baseball, but it's not like he's seeking out the attention. This is still the same kid who insisted on being treated like everybody else after all the hype preceding his first MLB game.
Bryant joked he shields his eyes when he sees a billboard, but his Cubs teammates love it, taking selfies with a giant Bryant in the background.
"I guess that's one of the things that come along with it," Bryant said. "I never in a million years would have thought that [I'd see my face on billboards]. I'm having a lot of fun with it. I know these guys [are, too].
"They don't give me a hard time. They just show me the selfies with me in it. It's all in good fun."
Cubs manager Joe Maddon - who stars in Binny's commercials in the Chicagoland area, among other marketing ventures - lets his players just be themselves, even if that means in unconvetional ways (how many other professional sports teams could produce an Express model and underwear model?).
Maddon said he's seeing Bryant everwhere driving to the ballpark every day and plans to take - and share - a selfie in front of Bryant's ad.
With the young core, Wrigley Field's renovations and hype as the World Series favorites, the Cubs aren't just selling themselves to free agents, but the entire baseball fanbase.
"[Anthony Rizzo's] got his cereal now. Jake [Arrieta] has his underwear deal," Bryant said. "This is a unique group of people. All that stuff just plays into what we do on the field, I think."
Bryant has a point. This Cubs team has become so marketable, they're almost like the second coming of the Bears 1985 Super Bowl team for Chicago in terms of marketability.
All that's missing is a "World Series Shuffle," right?