CLEVELAND — Here’s Kris Bryant’s classic World Series media-day reaction to a question about the commercial he filmed with a goat: Which one?
That pretty much sums up a Cubs team that is young, fun and dismissive of the fixation on curses, black cats and Bartman, completely focused on writing a new history for a franchise now trying to win it all for the first time in 108 years.
In his own way, Bryant is becoming a leader of the unit that will take on the Cleveland Indians in Tuesday night’s Game 1 at Progressive Field. He has absurd talent, self-discipline, a gym-rat mentality and the potential to become a rare crossover star for Major League Baseball.
“This whole goat thing, it’s like: So what, who cares?” Bryant said Monday near the end of a nonstop media session. “I’m petting goats. I just think it’s embracing whatever curses there are. No one believes in that. I don’t believe in superstition. I try to change up my underwear when I have a good game, so that there is no superstition. I don’t believe in (any of) that.”
Bryant’s marketing portfolio includes Red Bull, which filmed that “Down on The Farm” spot last April in New Orleans, where Triple-A Iowa’s game had been rained out, two days before he found out he would be getting called up to The Show.
Adidas at that point had already put up the “Worth The Wait” billboard in Wrigleyville, the Cubs playing service-time games to push back Bryant’s free agency until after the 2021 season. Express now has Bryant — and a dog — up on another billboard near the Addison Red Line stop.
This is the usually the point in the story where we point out a Cubs prospect not living up to the hype and falling into the trap of Chicago’s many off-the-field distractions. Except Bryant doesn’t drink. He proposed to his high school sweetheart and prefers to order food in and watch Netflix at home.
“He’s measured,” super-agent Scott Boras said. “He just knows how to handle the emotional part. And he also leads a very simple life. The endorsement side of his life is so grand because of the character of who he is. Corporate people today are highly attracted to him.”
Bryant became a status symbol for the organization from the moment Theo Epstein’s scouting department chose him out of the University of San Diego with the No. 2 overall pick in the 2013 draft. Bryant still got the highest signing bonus from that class, waiting until the middle of July to finalize a $6.7 million deal.
“We were all wondering what kind of talent he had,” said pitcher Rob Zastryzny, a second-round pick that year who also wound up at Class-A Boise that summer. “And then he went 0-for-5 with five strikeouts (in his first game). We were all like: ‘Man, this is Kris Bryant?’
“I remember the guys who were striking him out. They would strike him out and they’d look at him like: ‘Oh, you’re a second-overall pick?’
“The next day, he came up there and put on an absolute show in BP. (And then he went 2-for-4 with a double) in the game. We were all sitting there like: ‘Oh, OK, this guy doesn’t belong here at all.’ Sure enough, he was gone like a week (or two) later.”
Bryant’s father, Mike, learned the art of hitting from Ted Williams as a Boston Red Sox minor-leaguer and built a batting cage at their Las Vegas home. With a unique ability to stay calm, break down his own swing and make adjustments, Bryant embraced being the target before manager Joe Maddon made it this team’s philosophy.
“The first 24 hours we all knew Kris, we saw an 0-for-5 kind of guy,” Zastryzny said. “Real nice, didn’t act any different than (everybody else). The next day, the same guy showed up to the yard (and) was the best player on the team by far.
“The way I tell it to people is it took him five at-bats to get back into the swing of things. That’s it. I don’t know how he trained or whatever between the draft and when he got to Boise. But it took him five at-bats in pro ball to be: ‘All right, I got this level figured out.’
“There was about 24 hours of doubt in Cubs fans’ minds. And then it was all gone from there on out. That was it.”
Bryant needed only 68 games to prove himself at Double-A Tennessee before getting promoted to Iowa and becoming the consensus minor league player of the year in 2014. He entered the 2015 season as Baseball America’s No. 1 prospect and ended it as the National League’s Rookie of the Year.
This year looks like an MVP season: 39 homers, 102 RBIs, .939 OPS and 121 runs scored for a 103-win team. Plus the athleticism and unselfishness that allowed him to play an All-Star third base, move all over the outfield, sub in at first base and even play one inning at shortstop.
“We talk about his offensive accolades,” Boras said. “But you got to remember this team is what this team is because he is somebody that can fish in all ponds.
“He just provides them with such situational flexibility that it allows the intellect that this franchise has to be optimized. Most franchises have a lot of ideas, but they can’t execute them on the field, because they don’t have the skill set. That just makes every asset of the organization cohesive and allows them to win so many more games.”
Four wins in the World Series and Bryant will become a Chicago legend before his 25th birthday — and never again have to listen to questions about goats and curses and 1908.