Fire

Fire ink multi-year jersey partnership deal with Valspar

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Fire ink multi-year jersey partnership deal with Valspar

The Fire jersey will have a new look come 2016.

On Monday, the club announced a multi-year deal with Valspar Corporation, a Minneapolis-based paint brand as the third jersey sponsor in team history, which will replace Quaker Oats as the proprietary name displayed on Fire uniforms.

The new partnership brings to an end a four-year spell with Quaker, which signed on with the Fire in 2012. Previously, Best Buy was the club's jersey sponsor from 2008-10 but did now resign in 2011.

"Valspar is a globally recognizable organization with Chicago ties and it was important for us to find a jersey partner that embodies the core values of our Club," Chief Operating Officer Atul Khosla said in a statement. "The company shares our sense of passion and inclusiveness, and it is an honor for us to place its logo alongside our badge. A collective commitment to our fans and community was also an important feature of the partnership, and we look forward to working with Valspar in the coming years."

[NBC SHOP: Buy a Fire jersey here]

Added Aaron Erter, Valspar vice president and general manager of North American Consumer Products: "Valspar is honored to partner with the Chicago Fire, which presents a wonderful opportunity to engage the local community, but also offers us international visibility thanks to soccer's incredible global presence. Major League Soccer's popularity continues to grow by leaps and bounds. We're thrilled to be part of the Fire Family and look forward to the collaborative efforts ahead."

In addition to adorning kits worn by the first team, Valspar will be emblazoned on the jerseys of all nine Academy teams and 15,000 Fire Juniors players, per the release. The Valspar logo will also receive entitlement of the stadium's stage for home matches beginning in 2016.

Included in the deal is "an offer to provide supplies to supporter groups for the production of banners, overheads, and other visual displays of support for the Fire." It will also collaborate with staff, players, supporters and the community to "paint one mural in a Chicago neighborhood each season of the partnership."

Fire sign veteran MLS forward Alan Gordon

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USA TODAY

Fire sign veteran MLS forward Alan Gordon

As far as notorious players in MLS with a history of scoring big goals, Alan Gordon is one of the first names on that list.

The Fire signed the 36-year-old forward on Friday, continuing to add depth to a roster that appeared paper thin throughout the preseason. Gordon, who had been on trial with the Fire for part of the preseason and even after the season opener, signed a one-year deal.

Gordon adds plenty of experience from being in the league since 2004 and having scored 55 goals with five different teams. For the past few years he has been used primarily as a substitute, but has still maintained his reputation for scoring goals late in games.

At 6-foot-3 he brings plenty of size and strength to the team and is one of the best players on headers in the league. Last season the Fire failed to score directly off a set piece, which was both due to consistently poor service from corner kicks and a lack of players adept at finishing them off. Gordon should give the Fire a late-game option in that area.

Elliot Collier had impressed the Fire enough to earn a contract as a third-round pick and an international player and even came off the bench in the opening loss to Sporting Kansas City, but it appears the team wanted more experience at forward with Gordon.

Wild season opener shows plenty of things to work on for Fire

Wild season opener shows plenty of things to work on for Fire

If you were looking for entertainment, goals, plot twists and storylines, the Fire’s season opener had all of those boxes checked.

What it didn’t have was even a point for the hosts against Sporting Kansas City on Saturday at Toyota Park.

The first half showed a Fire team which very much looked like the “incomplete” roster that general manager Nelson Rodriguez referenced just before the season. KC led 2-0 and the Fire failed to get a shot on target, showing a lack of chance creation and any semblance of a dangerous attack.

The second half showed a Fire attack which was capable of turning the heat up on the visitors, but also a defense which couldn’t defend. Sporting's 4-3 win revealed that there’s plenty of work to do for the Fire to resemble the team that finished third in the MLS regular season last year.

“Especially in the first half we saw that we weren’t ready to compete with a team that had an advantage that they had one competition game before us,” coach Veljko Paunovic said. “That was the main difference in the first half, but the adjustment in the second half was tremendous. I think just showing that we can score three goals that quickly and create even more opportunities was a positive.”

However, Paunovic wasn’t about to let his team off the hook by only speaking about positives.

“What we learned today is that we have to get better on every side of the game and in every aspect of the game,” he said. “We are not there. We didn’t have a good game. I think overall a lot of innocent and naive mistakes.”

After trailing 2-0 at halftime, the Fire revved things up in the final 25 minutes and Bastian Schweinsteiger keyed the first goal with a slick assist to newcomer Aleksandar Katai. Nemanja Nikolic showed the scoring instincts and finishing ability that won him the league scoring title a year ago by scoring two more goals to give the Fire the lead in the 82nd minute.

Then it all fell apart, with two KC goals within four minutes of Nikolic giving the Fire the lead. Dax McCarty, your thoughts?

“You’re 10 minutes away from the headline and the storyline being Chicago Fire show great character, make a fantastic comeback, win the game 3-2 and yet here we are sitting here, somehow losing that game, which is insane,” McCarty said. “It’s totally insane.”

The defensive struggles, which Paunovic pointed out mirrored last year’s early playoff exit in a 4-0 loss, will need to get resolved internally. Johan Kappelhof, Brandon Vincent and Matt Polster all started on a competent defense last year and McCarty and Schweinsteiger helped play damage control in midfield. This isn’t what the weakness of the team was supposed to be yet after one game, it’s all anyone on the team could talk about.

“We gave up four goals,” Kappelhof said. “That’s not good. Simple.”

While more additions may be coming in-season, as Rodriguez has mentioned, and injuries haven’t allowed the Fire to start 2018 fresh, this game wasn’t a good sign for what’s to come for the 2018 Fire. A lack of any offensive creation in the first half and a lack of defensive concentration, as Paunovic put it, throughout the game showed a team that has plenty of pock-marks currently.

“We don’t know how to defend, quite frankly," McCarty said. "From back to front, front to back, the defending aspect of our game was pretty poor. A lot of things to learn."

The good news is even if the Fire take some time to correct the errors from Saturday’s season opener, MLS is a forgiving league. A majority of the league, 12 of 23 teams, makes the playoffs and league-wide parity means teams can go through slumps and still end in good standing. A year ago, the Fire lost six games out of seven and still had the third best record in the league. It’s OK if the team takes time to iron out some organizational issues defensively, just don’t take too long.