After 30 years with Miller Brewing, the White Sox have a new beverage partner.
The White Sox and Modelo Especial announced a three-year partnership agreement on Monday.
Modelo Especial, the nation and city's fastest growing beer, is now the official import beer of the White Sox and will receive brand exposure inside and outside of Guaranteed Rate Field.
The exclusive marketing partnership will offer fans access to "Casa Modelo," a new brand-bar space on the left field concourse, and include a number of in-ballpark activations.
Modelo Especial will also be the official sponsor for Hispanic Heritage Night and Fireworks on Friday, Sept. 22 along with the annual Field of Greens golf outing held by White Sox Charities on Monday, July 17.
"Partnering with the Chicago White Sox, our hometown team, couldn't be a better fit for us," said Ann Legan, vice president of marketing for Casa Modelo. "Just like Modelo has fought for decades to become America's fastest-growing beer, this storied franchise has stood for hard work and perseverance for more than a century. Their story and the fighting spirit of their loyal fans represent everything Modelo Especial stands for."
"We are thrilled to welcome Modelo Especial to the White Sox family of corporate partners," said Brooks Boyer, White Sox senior vice president of sales and marketing. "As a rapidly growing brand with strong roots in our home in Chicago, Modelo is an ideal first partner for our import category, sharing our commitment to excellence for our customers and the White Sox fan base. We are looking forward to bringing the energy that Modelo offers to our fans."