A new era is underway on the South Side.
The White Sox have officially changed their stadium name from U.S. Cellular Field to Guaranteed Rate Field on Tuesday.
We’re excited to unveil the new Guaranteed Rate Field! pic.twitter.com/pAOXZM1R9h— Guaranteed Rate (@GuaranteedRate) November 1, 2016
The White Sox naming rights deal for the ballpark will be Guaranteed Rate Field through at least 2029.
The White Sox went 1,140-1,129 in 14 years at U.S. Cellular Field and had their best season in 2005, where Ozzie Guillen led the 99-63 White Sox to a World Series title.
Since then, the White Sox have only made the postseason once (2008) and are looking to avoid their fifth consecutive losing season in 2017. GM Rick Hahn & Co. feel confident in the direction the team is headed, especially after making a managerial change at the end of the season.
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The new era kicked off with Rick Renteria, who was hired to lead the White Sox after Robin Ventura opted not to re-sign with the team after five seasons.
Hahn believes Renteria was the "right guy" to help turn things around on the South Side and feels "very strongly" about moving forward.
"Even if we go with the say full rebuild, take it to the extreme, Ricky’s background in player development and as a teacher is going to serve us extremely well as we go through that process," Hahn said. "However, the end result of that process is a team that is able to win a championship.
"So we feel he’s the right man whether that championship caliber team is on the field in 2017 or something that were built over a number of years leading up to that year when eventually we’re ready to win again."