White Sox reach multi-year partnership deal with Coke

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Catch White Sox Opening Day on CSN tonight with coverage beginning at 8:30 p.m. with White Sox Pregame Live followed by Chris Sale taking on the A's.

The White Sox will have a new official soft drink for home games in 2016.

After spending the last 15 years with Pepsi products, the White Sox announced Monday that they have reached a new multi-year partnership agreement with Coca-Cola. All Coke products — including Sprite and Dasani — will be placed at concession stands throughout U.S. Cellular Field, where fans can enjoy refreshing soft drinks, water and teas.

Coke will also be the sponsor of a new digital feature called “Snap a Coke" that allows fans to interact each game by sharing photos that will appear on the new video boards at the ballpark.

In addition, Coke brand the White Sox fan-favorite Family Sundays for all 13 Sunday home games this season. This promotion offers tickets as low as $5 in the Upper Level and $15 in the Lower Level with $10 parking. Family Sundays at the ballpark will offer entertainment like running the bases postgame (weather permitting), face painters, balloonists, a caricature artist and magnet art.

[SHOP: Gear up for 2016, White Sox fans!]

“Coca-Cola is an iconic brand with community initiatives, experiential marketing efforts and long-standing traditions that make it a natural fit as a White Sox partner,” said Brooks Boyer, White Sox senior vice president of sales and marketing. “We are thrilled to add a brand with such established sports experience to U.S. Cellular Field and expand the fan experience beyond the ballpark, as our brands activate together at retail locations throughout the Chicagoland area."

"This is a dream come true for a locally-owned and run, Chicago company," said Andrew Reyes, General Manager, Chicago unit, Great Lakes Coca-Cola Distribution. "The match-up of the legendary Chicago White Sox and the iconic brand Coca-Cola is a win that we all hope contributes to bringing another Championship back to Chicago."

Fans can enjoy all of their favorite Coca-Cola products on the South Side starting with the White Sox home opener on April 8 vs. the Cleveland Indians.

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