Bears

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Are expectations too high for Bears WR Allen Robinson?

Are expectations too high for Bears WR Allen Robinson?

Allen Robinson was signed in free agency to become the alpha dog of the Chicago Bears' wide receiver corps. The three-year, $42 million contract that general manager Ryan Pace signed him to is proof of how high expectations are for the fifth-year pro.

Robinson isn't coming to Chicago with a flawless resume, however. His massive breakout year in 2015 (1,400 yards, 14 touchdowns) was followed by a pedestrian 883 yards in 2016 and a torn ACL in Week 1 last year. That begs the question: Is the forecast for Robinson's impact in 2018 too high right now?

According to Bleacher Report's Doug Farrar, the answer is yes. Robinson was named as the Bear most likely to disappoint this season.

Robinson practiced for the first time since the injury during the Bears' May minicamp, but it's safe to say Chicago isn't sure what it has in Robinson. If he gets back to his 2015 numbers, that would be huge for the Bears' passing offense, but given his 2016 regression and the specter of the 2017 injury, that's a tough bet.

Robinson will have an impact that goes beyond the traditional box score, and it will happen this season. Is he a lock to reach 1,000 yards and double-digit touchdowns? No, but his presence on the field will be enough to see a return on investment. The Bears haven't had the kind of threat he poses to defenses in several seasons, and his ability to pull a defensive coordinator's attention away from the running game will do wonders for Chicago's offensive output.

Determining whether Robinson is a disappointment in 2018 will depend on who's evaluating his season. Sure, he may disappoint in fantasy football circles if he doesn't re-emerge as a game-changing stat monster. But if he makes the Bears offense a more well-rounded and productive group, he'll live up to the expectations set by Pace and coach Matt Nagy.

As long as Robinson is pleasing Pace and Nagy, nothing else really matters.

Summer of Sammy: Sosa's 32nd homer in 1998

Summer of Sammy: Sosa's 32nd homer in 1998

It's the 20th anniversary of the Summer of Sammy, when Sosa and Mark McGwire went toe-to-toe in one of the most exciting seasons in American sports history chasing after Roger Maris' home run record. All year, we're going to go homer-by-homer on Sosa's 66 longballs, with highlights and info about each. Enjoy.

Sosa victimized the Tigers pitching staff again on the next night, taking Brian Moehler deep in the 7th inning for a 400-foot solo blast.

The homer tied the game at 3, but the Cubs blew the lead in the bottom of the 7th when the Terrys (Adams and Mulholland) gave up 3 runs. The Cubs wound up losing 6-4.

The Cubs were putting together a really nice season in 1998 that ended with a trip to October. They entered the series with the Tigers with a 42-34 record, yet lost both games to a Detroit team that entered the series with a 28-45 record. The Tigers finished the season 65-94; the Cubs finished 90-73.

Fun fact: Luis Gonzalez was the Tigers left fielder and No. 5 hitter for both games of the series. He spent part of the 1995 season and all of '96 on Chicago's North Side. 1998 was his only year in Detroit before he moved on to Arizona, where he hit 57 homers in 2001 and helped the Diamondbacks to a World Series championship with that famous broken-bat single in Game 7.

Fun fact  No. 2: Remember Pedro Valdes? He only had a cup of coffee with the Cubs (9 games in 1996 and 14 in '98), but started in left field on June 25, 1998. He walked and went 0-for-1 before being removed from the game for a pinch-hitter (Jose Hernandez).