Cubs Household Ratings Increase 110% compared to April 2014 (up 135% among Adults 25-54);
Significant Increase as well for “Cubs Postgame Live presented by BlueCross BlueShield of Illinois”
Chicago, IL (April 30, 2015) – Comcast SportsNet, the television home for the most games and most comprehensive coverage of the Chicago Cubs, posted significant television ratings for the first month of the 2015 MLB season, which resulted in solid game & post-game ratings increases compared to last April.
Comcast SportsNet’s Cubs ratings averaged a 3.28 household rating in April (approx. 114,055 Chicago market TV households watching per game)-- a 110% increase over last April’s 1.56 average. The 3.28 Chicago market household average is also the highest April Cubs average on Comcast SportsNet in SIX YEARS (4.51 avg. in 2009).
Comcast SportsNet also experienced notable April ’15 vs. April ‘14 ratings increases in EVERY key advertising demo category, including Men 18-34 (up 102%)…Men 18-49 (up 175%)…Men 25-54 (up 184%)…Adults 18-34 (up 98%)…Adults 18-49 (up 165%)…and Adults 25-54 (up 135%).
Earlier this month on April 14 vs. Cincinnati and April 18 vs. San Diego, Comcast SportsNet delivered its highest Cubs regular season game ratings in four years as these back-to-back CSN telecasts each posted a 4.22 household rating (approx. 146,742 Chicago market households tuning in for each game).
Through its first ten telecasts this season, Comcast SportsNet’s Cubs game ratings have already averaged “at least” a 3.8 household rating on six occasions. The network’s highest-rated Cubs game in 2014 (among 80 total game telecasts) was a 3.4 (occurred on May 5 vs. White Sox).
In addition to its ratings increases for game telecasts, Comcast SportsNet’s Cubs Postgame Live presented by BlueCross BlueShield of Illinoishousehold ratings went up 94% compared to last April. Source for all ratings information is provided by Nielsen Media Research.
Comcast SportsNet will carry the next two Cubs games: TOMORROW - Friday, May 1 vs. Milwaukee (coverage begins at 12:30 PM with Cubs Pregame Live presented by Fields Auto Group; first pitch at 1:20 PM) and Saturday, May 2 vs. Milwaukee (coverage begins at 12:30 PM with Cubs Pregame Live presented by Fields Auto Group; first pitch begins at 1:20 PM). Viewers can also visit CSNChicago.com 24/7 for the very latest Cubs news, highlights, game previews/recaps, channel locations, along with exclusive videos and much more.