With the additions of LeBron James and Chris Bosh, along with the resigning of Dwyane Wade, the Miami Heat not only became instant title contenders, their popularity soared as you either celebrated their teaming up or despised the very thought of three All-Stars joining forces.
Whether liked or not, the Heat help sell out arenas on the road and are a consistent national television draw.
With the popularity of the franchise at an all-time high and as a way to treat their best fans, the Heat will be opening a night club in Miami.
According to Bloomberg Businessweek, Sam Nazarian, Los Angeles restaurant and hotel owner, plans to open a Hyde nightclub at AmericaAirlines Arena.
Nazarians SBE Entertainment Group LLC, owner of Katsuya restaurants and the luxury-lodging chain SLS, expects to open the club in partnership with the Heat Group in time for the next National Basketball Association season. The club will feature multiple bars, lounge areas, flat-screen televisions and a private dining room.
In one respect, Hyde will be a new amenity for our best customers, said Eric Woolworth, president of business operations for the Miami Heat. It adds a hip quotient and panache, and its also another space we can market for parties and private events.
The Heat will be the second club to have a Hyde in their arena as the Staples Center in Los Angeles already houses one.
Thoughts on the Heats new attraction?