NCAA Talk

Cubs marketing blitz: 365 days of Wrigley

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Cubs marketing blitz: 365 days of Wrigley

Wednesday, Nov. 17, 2010
7:21 PM

By Patrick Mooney
CSNChicago.com

The Bears havent played at Wrigley Field since 1970, and the stadium hasnt hosted a college football game in 72 years. Northwestern and Illinois havent even practiced there yet, and already youre wondering: Whats next?

That depends on how Saturday plays out, and the financing the Cubs ultimately structure around their long-range vision for a ballpark that is nearly a century old.

The Cubs have been lobbying the commissioners office for the All-Star Game, something team president Crane Kenney called a massive undertaking that our facility today probably isnt suited for.

Some 400 million later the proposed combination of state-issued bonds and private investment by the Ricketts family Wrigley Field could be hosting that game and aggressively bidding for larger events.

The Cubs already draw three million fans a year. Realistically they cant sell more tickets or significantly raise prices.

Chairman Tom Ricketts essentially acknowledged as much while trying to defend his plan to renovate Wrigley Field. He projects that the teams annual amusement-tax contributions around 16 million wont increase beyond inflation without major upgrades.

As Ricketts explained: Were getting to the point: How much more ticket-price power do we have in a ballpark without the kind of amenities that so many modern ballparks have?

So the Cubs are looking for ways to make money without totally changing the stadiums feel or alienating their fan base while easing political and neighborhood concerns. Chief sales and marketing officer Wally Hayward said the team is still exploring just how many non-baseball events Wrigley Field can hold each year.

Were limited because of the beautiful space that we have here and the ivy and the rooftops on putting traditional signage in like other stadiums, Hayward said. We dont want to do that. Were not taking the ivy down, so its critical to generate new revenue by bringing incremental events to Wrigley.

Kenney said concerts require so much advance work that the team needs to be on an extended road trip. When the Dave Matthews Band performed two nights at Wrigley Field in the middle of September, the Cubs went 12 days between home games, their longest stretch all season.

Cubs executives are open to the idea of more football, as well as soccer at Wrigley Field.

On Saturday Army and Notre Dame will play the first football game at the new Yankee Stadium, which will also stage the Pinstripe Bowl on Dec. 30.

The Big Ten, which is headquartered in Chicago, seems like a natural partner if Wrigley Field ever hosted a bowl. After Saturday, Northwestern will evaluate whether its worth moving another home game from Evanston.

We really wanted to do this, Northwestern athletic director Jim Phillips said. We havent come to the end to really assess what we felt the things we liked, the things we didnt like. So to call it an annual event I would say is premature. We want to see what this looks like and how it goes.

This is an experiment on several levels. From 10 a.m. to 10 p.m. Saturday, Sheffield Avenue will be shut down between Addison Street and Waveland Avenue. There will be live music, multiple television screens to watch college football and several areas to eat and drink.

Thats replicating how the Boston Red Sox use Yawkey Way outside Fenway Park and previewing what the Cubs want to do with the Triangle development next to a remodeled Wrigley Field.

Sooner or later, youll likely see these street festivals before Cubs games.

Lets take one step at a time. This is a great test for us to really create a fanfest out on Sheffield, said Hayward, a Northwestern graduate. Ideally, it all goes well and the neighbors and community like it. We would love to try to do it around some of our marquee Cubs games in 2011.

Its also an opportunity for Cubs management to connect with corporate sponsors.

Workers on Wednesday morning put up more green Allstate panels in front of the outfield wall covered in brown ivy. Valspar had already been used to paint the marquee purple. Thats the backdropadvertisement when ESPNs College GameDay is shot Saturday from the McDonalds parking lot.

All this will make certain Cubs fans uneasy, especially in the year of the Toyota sign, BP Cup and yellow noodle. Maybe some things are sacred, but with a Taco Bell down the street, Wrigleyvilles not exactly Vatican City.

In the end, the Cubs want to make Wrigley Field a year-round destination, and they say these revenues go toward baseball operations.

Thats why ownership made the calculation to feature board member Todd Ricketts on Undercover Boss. The chance to reach all those families thinking about a summer vacation outweighed the potential to look silly.

With that CBS reality show and some 150 media credentials issued for Saturdays Northwestern-Illinois game the Cubs are guaranteed to stay in the headlines.

Weve been busy. Its been a good offseason, Hayward said. The Cubs and Wrigley are an entertainment brand, not just about sports. Its really a lifestyle and entertainment brand. And we can keep the excitement going 365 days out of the year beyond Cubs baseball.

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

DePaul extends contract of women's basketball head coach Doug Bruno through 2023-24

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USA TODAY

DePaul extends contract of women's basketball head coach Doug Bruno through 2023-24

One of the icons of DePaul athletics is sticking around.

Monday, DePaul extended the contract of women's basketball head coach Doug Bruno through the 2023-24 season. Bruno just wrapped up his 32nd season as head coach of his alma mater, leading DePaul to its 16th consecutive NCAA Tournament.

While the Blue Demons were eliminated in the Round of 32 this March, Bruno has led the program to the Sweet 16 three of the last eight seasons.

“I am so thankful to be working at a great institution like DePaul,” Bruno said in a press release. “I never would have been here without coach Ray Meyer who gave me a basketball scholarship, Frank McGrath and Gene Sullivan who hired me in the 1970s."

Behind Bruno, DePaul went 27-8 in 2017-18, winning its fifth-straight Big East regular-season title. The Blue Demons also won their third Big East Tournament title in five years, defeating rival Marquette 98-63. Bruno also picked up his 700th career victory in February, defeating conference-foe Butler 86-68.

“I’ve been fortunate to have great assistant coaches through all the years,” he said. “My current staff is absolutely one of the best in the country.

"Most important, the reason you succeed is the players. I’ve been blessed to have tremendous student-athletes help build the DePaul women’s basketball legacy.

“I am excited about this contract extension because we still have work to do. As proud as we are of everything we have achieved, our expectation through the length of this extension is to take the Blue Demons to even higher places.”

 

Loyola rewards Porter Moser with multi-year contract extension

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USA TODAY

Loyola rewards Porter Moser with multi-year contract extension

Loyola is rewarding Porter Moser for his basketball team's success this season.

Loyola and Moser have agreed to a multi-year contract extension, the team announced Wednesday. The deal is through the 2025-26 season.

"We are excited to be able to announce a new contract for Porter that will keep him at Loyola a long time," Loyola Director of Athletics Steve Watson said. "He is the perfect fit for Loyola and operates his program the right way, with student-athletes who achieve excellence on the court and in the classroom and are also excellent representatives of the institution.

"We are fortunate to work at a university like Loyola, that values and has made a commitment to athletics. It is nice to reward Porter not just for an outstanding season, but also for the job he has done during his time here."

That's a well-deserved extension for a head coach who led the Ramblers to a NCAA Tournament for the first time since 1985.

As the 11th seed, Loyola exceeded all expectations, shocking the world with a Final Four appearance. The Ramblers took down No. 6 Miami, No. 3 Tennessee, No. 7 Nevada, and No. 9 Kansas State before losing to No. 3 Michigan, who would go on to lose to No. 1 Villanova in the championship game.

Loyola finished the regular season with a 28-5 record and a MVC Championship.

In seven seasons, Moser has a 121-111 record with the Ramblers, though three of his last four have been winning seasons.