The NCAA still won’t be paying its players, but it will allow student-athletes to receive endorsements from third-parties.
The governmental body for college athletics has long been a strong proponent of its athletes being amateurs, but this marks a drastic change in that, even if the schools won’t be allowed to pay the athletes directly. The NCAA’s Board of Governors met this week and supported the changes with some caveats.
“While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed,” a press release from the NCAA read. “The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities.”
The rule changes aren’t officially in place and must be implemented by the three divisions of college athletics that fall under the NCAA. The next step is for each division to make the actual rules the board of governors supported. The goal is for that to be in place in January and to take effect for the 2021-22 school year.
“The board’s action is the latest step by the Association to support college athletes and modernize its rules regarding name, image and likeness,” the press release read.
The process for this started back in October and has remained on track for January 2021.
Maybe the next time a player like Zion Williamson gets hurt busting his shoe open on the court, he can switch shoe companies and make some money off it?