NCAA Talk

NCAA to allow student-athletes to make money off name, image, likeness

NCAA to allow student-athletes to make money off name, image, likeness

The NCAA still won’t be paying its players, but it will allow student-athletes to receive endorsements from third-parties.

The governmental body for college athletics has long been a strong proponent of its athletes being amateurs, but this marks a drastic change in that, even if the schools won’t be allowed to pay the athletes directly. The NCAA’s Board of Governors met this week and supported the changes with some caveats.

“While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed,” a press release from the NCAA read. “The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities.”

The rule changes aren’t officially in place and must be implemented by the three divisions of college athletics that fall under the NCAA. The next step is for each division to make the actual rules the board of governors supported. The goal is for that to be in place in January and to take effect for the 2021-22 school year.

“The board’s action is the latest step by the Association to support college athletes and modernize its rules regarding name, image and likeness,” the press release read.

The process for this started back in October and has remained on track for January 2021. 

Maybe the next time a player like Zion Williamson gets hurt busting his shoe open on the court, he can switch shoe companies and make some money off it?

DePaul hands men’s basketball coach Dave Leitao extension through 2023-24

daveleitaodepaulslidenew.jpg
USA TODAY

DePaul hands men’s basketball coach Dave Leitao extension through 2023-24

DePaul announced Thursday they’ve extended the contract of men’s basketball coach Dave Leitao through 2023-24. Terms weren’t disclosed.

“We are happy to reach an agreement to continue the improvement and stability that Coach Leitao has instilled in our men’s basketball program,” athletic director Jean Lenti Ponsetto said in a press release. “His vision of academic excellence, athletic excellence and community service mirrors DePaul’s mission in developing outstanding student-athletes and future leaders in our society.”

Leitao just wrapped up his fifth season in his second go-around as DePaul’s head coach. The Blue Demons started off hot, going 12-1 in non-conference play while picking up wins over Iowa, Minnesota and Texas Tech.

They struggled mightily in Big East play, going 4-15 with wins over then-No. 5 Butler, and later Xavier in the Big East tournament, prior to it being canceled due to COVID-19.

Fans and alumni have grown increasingly restless as DePaul has failed to move up from the cellar of the Big East. They’re 64-98 overall the last five seasons, finishing last in conference three times. Their best finish came in 2018-19, when they went 7-11 and tied for eighth.

Last season, Leitao led DePaul to its first postseason berth since 2007, resulting in a second-place finish in the College Basketball Invitational tournament. 

Leitao has acquired some talented players the past few seasons, including transfers Max Strus (now a two-way guard/forward with the Bulls) and point guard Charlie Moore (formerly of Cal-Berkeley and Kansas). Forward Paul Reed is a potential 2020 NBA draft first-round pick. 

Leitao's 2019-20 recruiting class ranked 34th nationally, according to 247 Sports. Forward Romeo Weems (Michigan Mr. Basketball) and guard Markese Jacobs (Uplift) headlined the group.

“I appreciate DePaul athletics director Jean Lenti Ponsetto for her continued support,” Leitao said. “The process of laying the foundation for sustained success evolved into a strong start to this season before a tough run through the conference schedule.

"I’m proud of the resilience of our players and staff to finish the season strong before all of our lives were interrupted with the coronavirus outbreak. The response we received from our fans and supporters all season was outstanding and we can’t wait to continue to build excitement at Wintrust Arena in the future.”