Sports Business

The business, economics and culture of Super Bowl 50

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The business, economics and culture of Super Bowl 50

1. Super Bowl 50 is set to be a classic matchup of old vs new, Peyton Manning and the Denver Broncos pitted against hot-handed Cam Newton and the Carolina Panthers. And if you want to see this game in person, it will cost you. According to VividSeats.com, a secondary market for sports and entertainment, and SeatGeek, SB50 is shaping up to be the most expensive in NFL history. The cheapest ticket available for the Feb. 7 game at Levi’s Stadium in Santa Clara, Calif., is $3,224, and the most expensive comes in at a whopping $12,785, as of this past Monday. The website’s median price for tickets sold thus far is $4,180 — the cheapest seat in the house was sold for $3,000 in the upper level corner of the 49ers' home. Of those who have already bought tickets from the website, 37 percent are from California, 8 percent are from Texas and Florida each, and 7 percent and 6 percent are from Illinois and New York, respectively.

2. While a significant portion of NFL fans will never be fortunate enough to see their team make it all the way to the Super Bowl, those who are lucky enough will not be able to follow their team to the big game for nothing. Immediately following their wins this past Sunday, both the Panthers and Broncos posted travel packages for its fans through PrimeSport, a Los Angeles-based sports travel packager. The cheapest option comes in at $180 per person, which merely buys you a ticket to your team’s pregame tailgate in the parking lot. If you wanted to actually go to the game as well, buying the cheapest seat available, that number jumps all the way up to $3,507.50. If you wanted to fly to San Jose, arriving for the pregame and departing immediately after, that number begins to hover are the $6,000 marker — being more expensive for Charlotte fans than Denver fans. Three-night land packages (no flight) at each team’s three hotels ranging from $5,935 to $6,805 per person for Carolina fans at the Marriott Fisherman’s Wharf, Embassy Suites at Burlingame or the Sir Francis Drake on Union Square or $5,795 to $5,995 per person for Denver fans at the Holiday Inn Fisherman’s Wharf or Marriott Marquis in San Francisco. No matter how you want to approach the prospect of attending Super Bowl 50, it sure won’t be cheap.

3. With Super Bowl 50 quickly approaching in the next few weeks, the event’s host committee — in collaboration with in/PACT and Citizen Group, has launched “Play Your Part,” a campaign focusing on reducing impact on climate change by delivering a low emissions event and responsibly using materials and resources, all while inspiring fans to embrace sustainability themselves. Prizes will be given out by the event’s host committee to leading fans that enter and engage in the campaign. Sustainability Director for the Bay Area Super Bowl 50 Host Committee and President of in/PACT Sports & Entertainment Neill Duffy spoke about “Play Your Part’s” course of action leading up to the game. “We’re asking fans to do three things ... take action, choose your cause, win prizes. Fans take action by either: a) taking a pledge to do something sustainable, e.g. host a sustainable SB party, or b) actually do something sustainable when visiting Super Bowl City, e.g. leave the car at home, bring their own reusable water bottle or recycle responsibly.” The Super Bowl’s host site, Levi's Stadium, is the perfect venue to foster this campaign, as it became the first stadium in the United States that is home to a professional football team to receive LEED Gold certification upon construction.

4. Super Bowl 50’s reach is going to span far beyond Levi's Stadium, as events will range all the way from the Embarcadero in San Francisco to Mission College in Santa Clara, hitting various other Silicon Valley hot spots along the way. The area has prepared by already designating a special lane on Highway 101 between San Francisco and San Jose for buses and limousines heading to the game. Meanwhile, the Valley Transit Authority is prepared to transport exactly 12,000 passengers to Levi’s on Super Bowl Sunday via VTA’s train system. A round trip transport to and from the game on these trains will cost a mere $20 and is set to be one of the most efficient and cost-effective ways of getting the football’s new mecca. Santa Clara council member Lisa Gillmor spoke of her anxiety and excitement surrounding her city’s hospitality. "I'm nervous but optimistic that Santa Clara is going to come through this with shining colors," she said. "I want to make sure that we showcase our city to the country and the world."

5. With recent hard-hitting storms on the East Coast, more bad weather is expected to make its way to the Bay Area just in time for Super Bowl 50. In a front-page newspaper piece in the San Francisco Chronicle this past week, Alexander & Rubenstein noted the likely chance that the days surrounding the matchup “will be significantly wetter than normal.” But NFL officials were quick to note that they “have contingencies in place for rain, from the new weather-tested turf laid at Levi’s Stadium to plans to keep the microphones dry for Coldplay, Beyonce and Bruno Mars during the halftime show.” While there is still a chance that the heavy rains foil out or miss Levi's Stadium and the surrounding area completely, the NFL is preparing for any possible weather pattern that might hit. “The football gods have been with us throughout the history of the Super Bowl. We’ve been fortunate to not have the weather as a factor,” said NFL spokesman Brian McCarthy. “And if it is a factor, well, that’s football.”

6. There are two reasons why people watch the Super Bowl: for the game itself and for the advertisements that come in between the action. This year, a few lesser-known brands will take their chances, spending big bucks to market their product during one of the world’s most-watched events. Bai, the maker of low-calorie health beverages, will make its first Super Bowl appearance with a 30-second commercial. The commercial will be "a new entry in Bai's 'None of This Makes Sense' campaign." Employing the shop's "trademark absurdist humor, the work presented oddball characters in weird situations asking why Bai — brimming with antioxidants and packing only five calories — tastes so good." Similarly, SoFi, a student-loan refinancing, mortgage and personal loan company, will ramp up “a $20 million TV and digital ad effort with a spot during Super Bowl 50 ... spending about 20 percent of its annual ad budget on the Super Bowl push," noted Suzanne Vranica of the Wall Street Journal.

7. After missing its chance last year, Snapchat has changed its sales tactics in order to capitalize on the Super Bowl’s popularity, according to Garett Sloane of Digiday. With Marriott, Budweiser, Pepsi and Amazon signed on as sponsors, the increasingly popular social media platform has sold out its Live Story with the NFL for Super Bowl 50. Video advertisements for participating companies are set to run in between the game’s Live Story. Budweiser will only be allowed to advertise to users who are 21 years or old, drastically decreasing their reach for the Broncos-Panthers matchup. Financial details have not yet been released for these advertising partners, but the overall revenue for Snapchat is expected to reach the “low seven figures” for the whole offered package. Sources said that Snapchat for this year's game "switched tactics" from targeting a single sponsor and instead "looked for multiple sponsors" in an attempt to bring in more revenue, citing the more sponsors, the more money.

8. Superstition is a real thing in sports, and the Super Bowl is certainly no exception to that. Broncos executive vice president and general manager John Elway is taking no chances of bad luck when his team squares off with the Panthers, hence his decision to wear white vs. the Panthers. Elway spoke earlier this week on that decision, saying, “We’ve had Super Bowl success in our white uniforms, and we’re looking forward to wearing them again in Super Bowl 50.” The Broncos have worn their home orange jerseys on four separate occasions in blowout Super Bowl losses. The last time they won in white was in the 1998 championship — overall in the Super Bowl, Denver is 0-4 in orange, 1-1 in white and 1-0 in blue.

9. While NFL players have been increasingly fined these past few years for excessive celebrations after touchdowns and big plays, one company is actually promoting excessive celebrations in the Super Bowl. This past week, Nestle’s Butterfinger brand announced that it plans to cover “up to $50,000 in excessive celebration fines levied against NFL players through Super Bowl 50” as part of its “Bolder Than Bold” Super Bowl campaign, according to Adweek.com. Former NFL receiver Terrell Owens, largely known for his own planned excessive celebrations, and comedian Billy Eichner were selected to make this announcement on behalf of Butterfinger. Owens and Eichner were seen on the streets of New York City asking people to show off their boldest end-zone celebrations in exchange for a Butterfinger bar. The campaign is certainly innovative, as this marks a first for a company willingly picking up players’ fine tabs.

10. Digital and online advertising has exploded these past few years, as platforms and companies are finding new and innovative ways to incorporate ads all around the web. After hitting a record 840 million minutes of Super Bowl ads on YouTube, the platform has once again elected to bring back YouTube AdBlitz — a YouTube channel and separate website where fans can view and vote for their favorite ads before they air on game day. While this service has been available each of the last seven years, Tara Walpert Levy, managing director of agency sales at Google, said its reach has grown exponentially in recent years. Last year alone, people watched the equivalent of 1,600 years of Super Bowl ads on YouTube, and nearly 40 percent of that viewing time actually occurred before the game itself, with another 300,000 hours of ads watching during the game. With last year’s Super Bowl matchup between the New England Patriots and Seattle Seahawks being the most-watched broadcast in television history, it makes sense for YouTube to capitalize on this opportunity.

The Daily Line: Week 1 football picks

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USA TODAY

The Daily Line: Week 1 football picks

The Supreme Court opened the door for sports betting legalization with its May ruling that struck down a 1992 law that banned commercial sports betting in most states. Sports betting is not yet legal in Illinois, but with football season underway, former Northwestern offensive lineman Eric Olson will take a weekly look at the odds surrounding the action on the field.

It is here. Football season is upon us. The best time of year has begun. By way of introduction, I am Eric Olson. I played football for Northwestern from 2012- 2016, started over 30 games at Right Tackle, got a Master’s in Predictive Analytics and love to look at football through the eyes of a sports bettor. I will be writing up my weekly NFL, and a few college picks here at NBC Sports Chicago. With the legalization of sports betting in a handful of states already, and possibly growing to others soon, there will be a lot of new interest and increased awareness on the sports betting factors around the games this year.    The best pieces of advice I can give you are: #1 Don’t bet what you can’t afford #2 If it feels too good to be true, it probably is. And #3 If it feels ugly when you place it, good. Other than that, let’s have some fun and hopefully have some success along the way.

Jacksonville Jaguars vs New York Giants, 9/9 12:00pm CT

The Line: Jaguars -3

Betting Percentage Split: 50/50

The play: Giants +3

The Jacksonville Jaguars wildly overachieved in 2017. The New York Giants wildly under achieved in 2017. Week 1 is a phenomenal time to exploit biases like this from the previous season. In fact, teams that won under six games the year before are an incredible 59% against the spread in week 1 of the following year over the last 8 years. The Giants are not a 3-13 team based on the talent on their roster. Odell is happy, McAdoo and his stupid haircut are out, Saquon is in, the OL is revamped and seemingly there is actually some sort of balance in the locker room. The Jaguars may have the best defense in league for a second straight year, but that doesn’t mean they will recapture the spark they had in 2017. Bortles is still a very, very average NFL quarterback and I am not ready to pencil this team as the new AFC powerhouse for years to come like some people seem so set to do. Take advantage of this situational play and take the team that under achieved the previous year at home getting points with a veteran QB.

San Francisco 49ers vs Minnesota Vikings, 9/9 12:00pm CT

The Line: Vikings  -6.5

Betting Percentage Split: 66% of tickets on the Vikings

The play: Vikings -6.5

Everybody and their mother have the 49ers as their ‘surprise’ team this year. People love to talk about how Jimmy G went 5-0 in his first 5 starts, but look past the fact that he had a pedestrian 7:5 interception to TD ratio, he won his last two games against a Rams team that sat all of their starters and a Jags team that already clinched their division; not to mention, the Niners had one of and will have one of the worst defenses in the NFL. The Vikings return nearly their entire NFC Championship Game roster, make a lateral (maybe slightly upward) move at QB and add Sheldon Richardson to their already stacked defensive line. Simply put, there is nothing, I mean nothing, better than fading over-hyped teams in the NFL. Give me the Vikes to show up at home in week 1 (6-3 ATS at home last year) and take 49ers under 8.5 wins while you’re at it too.

Dallas Cowboys vs Carolina Panthers, 9/9 3:25pm CT

The Line: Panthers -3 (+100)

Betting Percentage Split: 72% of tickets on the Panthers

The play: Cowboys +3

This is an interesting spot for a lot reasons. Two talented teams with a lot of question marks coming into the season. From a betting perspective, we also see one of the most public teams in all of sports (Cowboys) getting only 28% percent of bets. Furthermore, we have seen this line move the opposite direction of the ticket count (you can get -2.5 in some places). In the betting world this is called ‘Reverse Line Movement’ and it usually is an indicator that professional bettors are targeting a particular side. I love siding with the pros here and taking the underdog Cowboys when the public has hopped off their bandwagon. The Panthers lost pro-bowl guard Andrew Norwell in the offseason and will be without Left Tackle Matt Kalil, and possibly Right Tackle Daryl Williams, in week 1, giving what was one of the best units in football last year a ton of questions heading into the season. I like the Panthers to regress this year and the Cowboys to take a few steps forward from their disappointing 2017 campaign. Give me the contrarian Cowboys (a phrase you will not hear often) in week 1 winning outright.

Tennessee Titans vs. Miami Dolphins , 9/9 3:25pm CT

The Line: Titans -2

Betting Percentage Split: 66% of tickets on the Titans

The play: Dolphins +2

The NFL is a strange league, especially when it comes to gambling. The Dolphins went 6-10 last year, got rid of two of their biggest stars in Ndamuking Suh and Jarvis Landry (and Jay Ajayi late last season as well), have injury concerns at QB and play a playoff team in week 1 with a QB who many people think is poised to make the proverbial leap this year. Well, I am not one of those people and I am not a believer in this Titans teams. While getting rid of talent like Suh, Landry and Ajayi may look bad on paper, not only do player acquisitions matter far less than the public perceives them to in the NFL, there was a method to Adam Gase’s madness. He has publicly stated that he got rid of these players, who were often polarizing personalities, to change the locker room culture and instill a level of stability. Will this translate to prolonged success in Miami? I’m not ready to make that leap, however I am ready to say it gives them enough of a spark in week 1 at home to beat an overvalued Titans team. Take the Dolphins and the points.

Chicago Bears vs. Green Bay Packers , 9/9 7:20pm CT

The Line: Packers -7/-7.5

Betting Percentage Split: 53% of tickets on the Packers

The play: Packers – 7/7.5

Somehow, after being one of the most boring teams in the NFL for the past couple years, the Bears are a part one of the most exciting and anticipated games of the weekend. Between the Khalil Mack addition, Aaron Rodgers coming back from injury, Nagy coaching his first game and Trubisky finally getting some freedom, this game has some genuinely interesting storylines to follow. From a gambling perspective, this game was as high as Packers -8.5 at one point and since the Khalil Mack addition it has moved all the way to -7 in some places. With the betting ticket disparity being so even, it’s most likely not professional action moving the line, rather bookmakers knowing that the public will be willing to pay a steeper price for the Bears with added excitement. Khalil Mack is a phenomenal player, as a former offensive lineman, players like him give me nightmares, however, on Sunday, his role will be limited and not nearly worth the 1.5 points they are giving him. Take advantage of this Vegas overreaction and take the Packers at -7 if you can get ‘em.

Bonus College Game:

Duke vs. Northwestern, 9/8 11:00 am CT

The Line: Northwestern -3

Betting Percentage Split: 75% of tickets on Northwestern

The play: Northwestern -3

Full transparency here: I am going to take Northwestern every week. While I hate seeing the public all over the Cats, as we typically fair better in the underdog role, this line indicates that these teams would be a pick-em on neutral field. I do not believe this to be an accurate assessment of these two teams. The two biggest questions coming into the season for NU were the health of Clayton Thorson and who was going to replace the production of RB Justin Jackson. Well, in week 1, Clayton looked phenomenal in his limited role, which will only increase week to week, and Jeremy Larkin went for 143 yards and 2 TDs on 26 carries in his debut as the starting RB. The Cats had arguably one of the most impressive week 1 victories going on the road, in prime time, against an upstart conference foe in Purdue and I love them to carry their 9 game win streak into this game and keep rolling. In what was by far their most disappointing result of the season, Northwestern got rolled by Duke last year, give me the Cats, all day, at home, in this revenge spot.

Why Cirque du Soleil, NFL experience could come to Chicago

Why Cirque du Soleil, NFL experience could come to Chicago

With the success of the NFL Draft going mobile, the league may eventually decide to take another NFL experience on the road.

The NFL has partnered up with Cirque du Soleil to launch an interactive exhibit in New York City this fall.

The attraction, titled NFL Experience Times Square, will include interactive screens, an auditorium for 4D shows, coaches clinics, autograph sessions and much more.

[BEARS TICKETS: Get your seats right here]

CSN Sports Business Insider Rick Horrow explains why taking the experience on the move could be a good thing for the franchise value of the Bears.

"This is an example of a $25 billion NFL business joint-venturing with another pioneer in the entertainment industry Cirque du Soleil to make it better," Horrow explained. "Here's the case, because the NFL Draft has become mobile with Chicago leading the way, then Philadelphia, the Pro Bowl, the Super Bowl, you can't believe it's not an opportunity for potentially doing this NFL experience along the streets of Madison Avenue, along State Street, as well as Michigan Avenue.

"How about downtown Chicago on the way to other places."

Watch the video above to see what else Horrow had to say about the NFL Experience possibly coming to Chicago.