Are you ready for some football?
With the Heisman trophy ceremony behind us, college football bowl season is now underway. Over the next month, there will be 40 bowls games played — excluding the BCS title game on Jan. 11.
CSN Sports Business Insider Rick Horrow discussed if 80 games are too many for the sport.
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"Alumni are ready to tune into any bowl that they have," Horrow said. "Corporate sponsors are more prolific than ever and there is more than $5 billion of economic impact all over the country.
"Academic progress rate is used as leverage in the selection process now, and that's a good thing as well."
See what else Horrow had to say in the video above. Also, make sure to follow @RickHorrow on Twitter for all your #SportsBiz needs.